Getting consumers to pay attention is hard. Getting them to click is even harder. But the brands featured in InMarket’s 2025 “Breakthrough Moments” report figured it out—and they didn’t just get clicks. They got serious sales.
The annual report, published today by InMarket, spotlights the brands that led high-performing ad campaigns built around timing, context, and relevance. These weren’t vague awareness ads. These efforts drove click-through rates up to 16.8 times higher than the norm, pushed millions in incremental sales, and helped marketers find shoppers at exactly the right time—when they were ready to make a decision.
The full list includes Danone, Jack Daniel’s®, Bayer, OLLY, Molson Coors, and more. Each campaign told a clear story, sparked action, and, most importantly, delivered measurable value.
Why These Ads Hit Home
Shoppers aren’t following neat paths anymore. They jump between channels, apps, and screens. They visit more stores and demand more value. According to InMarket, no single retailer accounts for even 0.5% of a shopper’s total visits.
In this scattered environment, relevance wins. Brands that focus on timing, location, and real-world context are more likely to stand out. InMarket’s platform helps brands do that by pairing real-time shopping behavior with media delivery, so ads show up when they matter.
“We’re seeing brands step up and meet consumers in the moment,” said Todd Morris, CEO of InMarket. “These campaigns are proof that when you show up with the right message at the right time, performance follows.”
The Standouts That Made It Work
Danone
Danone’s seasonal push for its International Delight cold foams didn’t just play into fall trends. It leaned all the way in with flavors like Peppermint Mocha and Pumpkin Pie Spice. The ads used cozy visuals, punchy headlines like “Pump Up the Pumpkin Spice Flavor,” and a clear CTA: “Find & Try Now.” The result? Over $3 million in incremental sales and an iROAS (incremental return on ad spend) above $5.
Bayer
Bayer zeroed in on value. Its allergy relief campaign, featuring Claritin® and Astepro®, offered savings up to $28 and highlighted bold deals. The straight-to-the-point creative worked. The campaign posted an iROAS of $4.52 and drove over $677,000 in extra sales.
OLLY
The wellness brand used humor and cash-back promos to push its gummies. Messages like “Don’t sleep on $4 cash back” combined with interactive product slides to drive engagement. The iROAS hit $8.15—one of the highest in the report.
Onnit
As Onnit brought Alpha BRAIN® into Target, the campaign led shoppers there—literally. The ads showed a Target basket filled with the product and a message that read “NOW AT TARGET.” The clear direction worked, pushing click-through rates to 6.17%, more than 10x the industry average.
AZO®
AZO® created a product carousel that let users browse multiple offerings in a single ad. Each slide included benefits and a “Shop Now” button. It wasn’t flashy, but it was effective. The click-through rate hit 6.27%, 10.5 times higher than typical display ads.
Beverage Brands Put Engagement First
Molson Coors
Coors Light went interactive for March Madness, inviting fans to shoot virtual hoops. The ad changed throughout the tournament and kept the basketball theme front and center. Viewers stuck around for an average of 5.72 seconds, and the click-through rate? A whopping 16.8x above the benchmark.
Jack Daniel’s®
The whiskey brand brought together basketball and brand visuals in a slick, high-contrast ad. Orange basketball, iconic bottle, gritty court background—it caught attention fast. The click rate jumped to 5.59%, about nine times above average.
C4 Energy
C4 tied its Orange Creamsicle flavor to a car giveaway. With a yellow Acura Integra front and center, plus retailer logos from Speedway and 7-Eleven, users knew exactly what to do. The sweepstakes ad led to a 9.5x click boost and helped raise in-store visits by 2.3%.
Tech and Retail Made a Strong Showing
Acer
Promoting its Nitro V 15 gaming laptop, Acer used bold visuals, multiple angles, and a simple headline: “Live for Victory.” The red “Buy Now” button was hard to miss. That clear structure helped lift its click-through rate to 5.28%, nearly nine times higher than average.
What Marketers Can Learn From This
These campaigns didn’t go viral by accident. They worked because they were specific, timely, and relevant to what people were already doing. They didn’t interrupt. They joined the moment.
The takeaway? Focus on real behavior. Create campaigns that show up at the right time. Match the message to what matters now—not later.
For the full breakdown and more campaign insights, visit InMarket’s Breakthrough Moments Report.
