Google will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity. [Read more…]
The Advertising category on BillHartzer.com highlights the latest developments shaping the marketing and media landscape. This section features timely news coverage, industry analysis, and expert commentary on campaigns, ad technology, brand strategy, and the companies driving innovation in digital advertising. Articles dive into real-world examples, breaking announcements, and the trends influencing how brands reach audiences today. Whether it’s a major acquisition, a new platform feature, or shifts in consumer behavior, these posts offer clear, informed insights from Bill Hartzer’s seasoned perspective in the advertising and digital marketing space.
Chitika Online Advertising Network Has Shut Down
Chitika, the online advertising network that, at one time, was an alternative to Google Adsense for publishers such as myself, has shut down, effective immediately. In an email sent to publishers late last night (April 17, 2019), Chitika informed all of their publishers that they are “shutting down effective immediately”. [Read more…]
Genius Marketing or Just a Waste and a Fake Facebook Ad?
There is an ad floating around social media that everyone seems to be talking about. Here’s an image of the ad:
Facebook Ad Targeting Fail by Groupon
Today, here in North Texas, it is a balmy 68 degrees. I realize that it’s much colder up north, and that you probably would need a ski mask or face mask when going outside for a considerable amount of time. However, here in Texas, while we have had some cold mornings, Texans just don’t wear face masks unless you’re going to do something illegal. [Read more…]
How to Opt Out of LinkedIn Internal Promotional Emails
I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. And sometimes you actually DO get legitimate emails there. However, unfortunately you have to typically wade through all of the spam that’s sent via the LinkedIn messaging system. It turns out, though, LinkedIn themselves will send you spam in your inbox there. Here’s how to opt out of that. [Read more…]
When Ad Targeting Goes Wrong
There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website. Brookstone was obviously targeting the keyword “drone” and since “drone” was in the headline of the news article, it was displayed. [Read more…]