There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website. Brookstone was obviously targeting the keyword “drone” and since “drone” was in the headline of the news article, it was displayed. [Read more…]
The Advertising category on BillHartzer.com highlights the latest developments shaping the marketing and media landscape. This section features timely news coverage, industry analysis, and expert commentary on campaigns, ad technology, brand strategy, and the companies driving innovation in digital advertising. Articles dive into real-world examples, breaking announcements, and the trends influencing how brands reach audiences today. Whether it’s a major acquisition, a new platform feature, or shifts in consumer behavior, these posts offer clear, informed insights from Bill Hartzer’s seasoned perspective in the advertising and digital marketing space.
Adnimation Ad Network Uses Animated Ads, Claims Higher CTR
Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running. I’ve also documented the signup process for publishers like me. First, a little bit about what Adnimation is, and how it works. [Read more…]
Google AdWords Ad or Extended Knowledge Graph Card Showing Up in Google Search Results
Just recently, Joe Hall spotted a Google search result that, according to him, looks weird. It appears to me as though it’s just a new version of a Google AdWords ad that is being used in this case. And Google appears to be testing this new ad format. But according to Mark Traphagen, it’s actually a version of the knowledge graph card that Google is testing.
Take a look at the search for “who is lookup” in Google.
Note that whois is misspelled in the search query: [Read more…]
Why QR Codes are Important for Websites?
Why are QR Codes important for websites? Why should your website have a QR Code? QR codes help make your websites mobile aware. With smart phones taking over online operations, it is imperative that you make your site as user friendly or mobile friendly as possible. QR codes in websites will let your mobile instantly access websites without encountering the cumbersome process of entering the URL in the tiny mobile web browser. [Read more…]
Overstock.com Coliseum New Home of Oakland Raiders and A’s; Deal Will Help Their Search Engine Rankings
According to reports, The Oakland-Alameda Coliseum Authority announced a deal to rename the home stadium of the Raiders and A’s as Overstock.com Coliseum. The agreement with the Internet retailer will run for six years at a cost of $7.2 million. But did you know that this deal also will include text links, which will ultimately help Overstock.com’s organic search engine rankings in Google? [Read more…]
Chitika Settles with FTC Over Behavioral Ad Targeting
Chitika has reached a settlement with the FTC (Federal Trade Commission) over online advertising. The complaint by the FTC was about behavioral ad targeting. Individuals could opt out of Chitika’s behavioral ad targeting. Apparently Chitika had mistakenly set the opt out to 10 days rather than 10 years. [Read more…]