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Home » Blogging » Cyber Monday Publicity Stunt: Amazon Octcopter Package Delivery

Cyber Monday Publicity Stunt: Amazon Octcopter Package Delivery

Posted on December 2, 2013 Written by Bill Hartzer

Today is Cyber Monday, Monday December 2, 2013. What better to get free publicity (and plenty of it, mind you) by coming up with a publicity stunt. I’m going to go out on a limb here, and call it like I see it: Amazon’s Jeff Bezos’ appearance on CBS television last night on 60 Minutes was nothing but a publicity stunt. Perfect timing, too, huh? Right before Cyber Monday.

amazon prime air drone

According to cNet:

In the next five years, the Internet retail giant expects to use small drones to deliver packages to customer doorsteps within 30 minutes of their order.

I can imagine this technology, which would be welcome in certain cities, would be feasible. I just don’t know how they would pull it off, though, as wouldn’t there be issues with people taking the package and then putting it in a place outside so that the octocopter can take off again? What if someone actually KEPT the device? What then?

Okay, so let’s take a look at Amazon’s new “delivery system” that they’re supposedly testing:

Why am I so skeptical? Why do I think this is nothing but a publicity stunt by Amazon to get free publicity just before (and on) Cyber Monday?

Do you remember the Domino’s Pizza publicity stunt done back in June 2013? 6 months ago? Take a look:

And in case you miss your drone delivery, you will probably get one of these notices from Amazon:

I missed an Amazon drone delivery. pic.twitter.com/neJxYANj6p

— B to A to the R R Y (@QuantumPirate) December 2, 2013

Filed Under: Blogging

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

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