• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Internet Usage » Cyber Monday Spending Hits Record $733 Million

Cyber Monday Spending Hits Record $733 Million

Posted By Bill Hartzer on November 27, 2007at 5:46 pm

comScore

Cyber Monday, November 26, 2007 had its unbelievable snafoos, but it ultimately was a success. In fact, comScore is reporting that sales are up 21 percent over last year.

comScore also said today that Amazon.com and Wal-Mart were the top online retailers amongst all of the Cyber Monday visitors on November 26, 2007.

comScore is a leader in measuring the digital world. They released an update of this year’s holiday season e-commerce spending covering the first 26 days (November 1 – 26) of the November – December 2007 holiday season, including spending totals for Cyber Monday (November 26).

According to comScore, “more than $10.7 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Cyber Monday saw $733 million in online spending, representing a 21-percent increase versus last year and an 84-percent jump from the average daily online spending totals during the preceding four weeks.”

2007 Holiday Season To Date vs. Corresponding Days* in 2006
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home/Work/University Locations
Source: comScore, Inc.

                                                 Billions ($)
Holiday Season to Date             2006            2007        Pct Change
November 1 - 26                   $9.14          $10.74           17%
Thanksgiving Day (November 22)    $0.21           $0.27           29%
"Black Friday" (November 23)      $0.43           $0.53           22%
"Cyber Monday" (November 26)      $0.61           $0.73           21%

* Corresponding Shopping Days, Not Calendar Days

Cyber Monday, the first Monday after black friday (the day after Thanksgiving in the USA) is one of the most important days in the holiday shopping season for online retailers. It usually represents the first big spike in holiday sales activity.

Cyber Monday November 26, 2007 set a record with $733 million in sales, This was the first time a single day of online retail spending has broken the $700 million mark.

Some other notable findings for Cyber Monday 2007 according to comScore include:
— The number of online buyers was up 38 percent compared to Cyber Monday 2006, while the average dollars spent per buyer was down 12 percent. The decline in dollars per buyer may be due to two factors — deeper and broader price discounts offered by online merchants this year and the fact that “new Cyber Monday buyers” tended to spend less online than returning buyers.

— 6 percent of the Internet users on Cyber Monday made an online purchase.

— 44 percent of Internet users on Cyber Monday shopped online (i.e. visited an online retail site or used a comparison shopping engine)

— 60 percent of dollars spent online on Cyber Monday came from work computers, with the balance coming from home and university computers.

comScore is reporting the top 10 retail shopping sites ranked by visitors:

Top 10 Retail Sites Ranked By Visitors on Cyber Monday (November 26, 2007)
Total U.S. - Home/Work/University Locations
Source: comScore, Inc.

Retail Site                                     Percent Change
                                     vs. Average Daily Visitors during 4
                                           Weeks Preceding Cyber Monday
Amazon Sites                                                        50%
Wal-Mart                                                           103%
Target Corporation                                                  86%
Dell                                                               106%
Best Buy Sites                                                     110%
Yahoo! Shopping                                                     85%
Apple Inc.                                                           5%
Overstock.com                                                      139%
Circuit City Stores, Inc.                                          136%
MSN Shopping                                                       261%

What’s amazing to me is that although Yahoo! Stores had a horrible day yesterday with their Yahoo! Store outage they still ended up making the top 10 list. Note that Yahoo! Stores are generally small businesses and are not related to the Yahoo! Shopping portal.

Filed Under: Internet Usage

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • RightoftheDot Live Online Domain Auction February 25 February 18, 2021
  • Jabez LeBret on Digital PR, Journalism, and Media Coverage February 5, 2021
  • Someone Stole My Domain Name: Here’s What You Do February 1, 2021
  • 23 Top Level Domains TLDs Up for Auction January 27, 2021
  • GotConn Privacy Search Engine Launches January 26, 2021
  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020
  • The Bing Search Engine is Now Microsoft Bing October 6, 2020
  • Beck Power on Building Authority on Social Media and Repurposing Content October 2, 2020
  • Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences September 17, 2020
  • Fake Birth Date Used on Google and Apple Accounts Is on Credit Report August 17, 2020
  • What is Bill Hartzer Disease? July 20, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (200)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (176)
  • Marketing Foo (30)
  • Pay Per Click (1)
  • Podcast (9)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (47)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (203)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version