AI chatbots are quick, confident, and sometimes completely wrong. Large Language Models (LLMs) like Google’s Gemini, ChatGPT, and Claude are known for their ability to generate impressive responses—but they also have a habit of making things up. For businesses, that can mean a chatbot telling customers something incorrect about their brand. InLinks, a company known for its entity-based SEO tools, is tackling this problem head-on with its new AI scanner, Waikay—short for “What AI Knows About You.” Waikay is designed to dig into what LLMs are saying about a business, fact-check the results, and flag inaccuracies before they become a bigger issue.
How Waikay Works
Waikay doesn’t just skim the surface. It analyzes LLM responses, builds a detailed profile of what the AI “thinks” it knows, and compares that against reality. If a chatbot is misrepresenting a company or missing key details, Waikay spots it.
The tool also runs side-by-side comparisons with two competitors, giving businesses a clear sense of how they stack up in AI-generated conversations. This kind of benchmarking helps brands see whether they’re leading the pack or being overshadowed by rivals.
Tackling AI’s Hallucination Problem
One of the biggest headaches with AI-generated content is hallucinations—false information that sounds convincing but has no basis in reality. Chatbots have no problem confidently delivering fiction as fact, and businesses often don’t realize it’s happening until it starts affecting customer trust.
Waikay simplifies the process of checking AI-generated statements with a “check, flag, or delete” system. Instead of sifting through endless chatbot interactions, businesses can quickly review AI-generated claims and take action.
Fixing Broken AI Links Before They Cost You Customers
LLMs love to cite sources—even when those sources don’t exist. If a chatbot mentions a business but links to a broken or incorrect page, that’s a lost customer before they even reach the site.
Waikay scans these links as they appear, flagging broken ones so businesses can correct them before they become a problem. Instead of waiting for frustrated users to report issues, brands get a proactive solution right from their dashboard.
Track Brand Reputation Over Time
Waikay isn’t just a one-and-done tool. Every time a report runs, it logs exactly what the LLM said. This provides two big benefits:
- Businesses can always review the original AI-generated text for full transparency.
- They can track changes over time, seeing whether their brand reputation is improving, declining, or staying stagnant in AI-generated content.
Flexible Pricing for Any Business Size
Waikay is available as a separate brand from InLinks, offering options for businesses of all sizes. There’s a free tier for those who want to test the waters, along with subscriptions starting at $20 per month. Users can also buy credits as needed, which don’t expire as long as they log in once every three months.
For larger companies, Waikay can scale up, providing higher-volume plans to monitor a wider digital footprint.
AI chatbots are shaping public perception of brands, whether businesses like it or not. Waikay puts control back into the hands of business owners, letting them fact-check AI-generated claims, correct errors, and ensure their brand is being represented accurately.
With misinformation spreading faster than ever, companies can’t afford to sit back and hope AI gets it right. Waikay makes it easy to check what AI is saying—and fix problems before they turn into bigger headaches.
