Sifting through transaction data used to feel like digging for treasure with a spoon. Now, Earnest Analytics says it’s handing users a shovel. Starting March 25, Vela and Orion clients using the company’s online platform, Dash, will get access to EarnestAI: Summaries—a feature that uses AI to explain what the numbers actually mean. It doesn’t just throw charts at you. It explains them. In plain English.
What’s New with Dash?
Dash has long been a go-to tool for investors, consultants, and anyone else tracking consumer and healthcare trends. Users can slice and dice data in all kinds of ways. But even the best filters can leave you staring at spreadsheets, wondering what to make of it all.
That’s where this new feature steps in.
EarnestAI: Summaries turns data into short, readable breakdowns. Think competitive changes, what’s helping or hurting a company’s performance, and how customers are shifting their loyalty or shopping habits. Instead of needing a team of analysts to spot trends, users can get the gist in seconds.
And these summaries adjust in real time, based on the filters you use. So the insights stay relevant to what you’re actually looking at.
Why It Matters
“We built this to help more people get value from our data,” said Alessandro Marrella, Principal ML Engineer at Earnest Analytics. He said the focus was on getting to the point—no fluff, no filler. Just clean insights that reflect the specific views each user is working with.
Product Manager Lili Meng added that the tool gives users a clearer path through the noise. “It’s a big step for how people use Dash,” she said.
The idea isn’t to replace analysts. It’s to help everyone—data pros and rookies alike—spend less time puzzling over raw numbers and more time acting on what they find.
Who Gets It and When?
EarnestAI: Summaries rolls out March 25. Vela and Orion clients will be the first to try it. More may follow later, but for now, these top-tier users get early access.
To see the feature in action, Earnest is offering demos through its website.
The Big Picture
Data doesn’t matter unless people understand it. That’s the pain point Earnest is trying to fix here. With AI doing the heavy lifting on interpretation, teams can focus on strategy instead of swimming in numbers.
And while tools like this won’t replace human thinking, they can sure make it faster.
