• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » AI » Younger Consumers Champion Data Privacy: Cisco’s 2023 Consumer Privacy Survey Reveals Insights on AI and Generative AI

Younger Consumers Champion Data Privacy: Cisco’s 2023 Consumer Privacy Survey Reveals Insights on AI and Generative AI

Posted on October 18, 2023 Written by Bill Hartzer

Cisco logo

Cisco (NASDAQ: CSCO) has released its annual global Consumer Privacy Survey for 2023, shedding light on the perceptions and behaviors of consumers regarding data privacy. The survey indicates a growing trend among younger consumers who are actively taking steps to safeguard their personal data, emphasizing the importance of privacy in the digital age.

A notable finding from the survey is that younger consumers, aged 18-24, are at the forefront of protecting their data rights. An impressive 42% of consumers in this age group exercise their Data Subject Access Rights, a sharp contrast to the 6% of consumers aged 75 and older who do the same. This significant generational gap underscores the increasing concern for data privacy among younger demographics.

Younger Consumers 7 Times More Likely to Exercise Data Rights

Cisco Consumer Privacy Survey 2023 – DSAR

Jump To

Toggle
  • Artificial Intelligence and Privacy Concerns
  • Generative AI: The Privacy Contradiction
  • Young Consumers Leading the Way in Data Privacy
  • Role of Laws and Governments

Artificial Intelligence and Privacy Concerns

The report highlights the role of Artificial Intelligence (AI) in consumers’ lives. Approximately 48% of survey respondents believe that AI can be a valuable tool in enhancing various aspects of life, from shopping to healthcare and entertainment. A majority, 54%, express their willingness to share anonymized personal data to contribute to the improvement of AI products and decision-making processes.

However, despite the potential benefits of AI, 62% of consumers expressed concerns about how organizations are currently utilizing their personal data for AI applications. A substantial 60% of respondents have lost trust in organizations due to their use of AI. To regain consumer trust and ensure responsible AI implementation, organizations are encouraged to take several measures, including conducting bias audits, increasing transparency, explaining how AI works, involving humans in the decision-making process, and establishing AI Ethics Management Programs.

Dev Stahlkopf, Cisco’s Executive Vice President and Chief Legal Officer, emphasized the importance of approaching AI technology responsibly, stating, “The world is watching how companies will approach AI in a responsible way. For Cisco, this means keeping a keen focus on respecting privacy and human rights as we incorporate AI technology.”

Generative AI: The Privacy Contradiction

The survey also provides insights into the use of Generative AI (Gen AI), a relatively new concept for most people. Over half (52%) of the survey respondents stated that they were not aware of Gen AI. Among those who regularly use Gen AI (12%), only half indicated that they refrained from entering personal or confidential information into Gen AI applications. Notably, the remaining 50% appeared to be sharing personal or confidential data, despite 88% of respondents expressing concern about the potential sharing of their data entered into Gen AI applications.

Young Consumers Leading the Way in Data Privacy

This year’s survey revealed that 33% of respondents can be categorized as “Privacy Actives.” These individuals prioritize privacy, are willing to take action to protect it, and have already acted on their beliefs, such as switching companies or service providers due to data policies or data sharing practices. Younger consumers, aged 18-34, are particularly proactive in safeguarding their privacy, with 42% falling into the “Privacy Actives” category. This percentage gradually decreases with age.

Additionally, the survey highlighted an increase in the number of consumers requesting data deletions or changes, rising to 19% from 14% in the previous year. This trend is closely linked to age, with 32% of consumers aged 18-24 making such requests compared to only 4% of older consumers.

Role of Laws and Governments

The report also addresses consumer perceptions of the role of laws and governments in data protection. Half (50%) of respondents believe that national or local governments should play a primary role in safeguarding data, while 21% believe that private companies should assume this responsibility.

Harvey Jang, Cisco’s Vice President, Deputy General Counsel, and Chief Privacy Officer, underscored the importance of consumers taking action to protect their own privacy as governments enact privacy laws and companies work to build trust. Consumers are split on the value of data localization, with 76% initially considering it a positive concept. However, when factoring in the associated costs that could raise product and service prices, only 44% were in favor of data localization.

Cisco’s 2023 Consumer Privacy Survey offers valuable insights into the evolving landscape of data privacy and the role of AI and Gen AI, emphasizing the need for organizations to adopt responsible AI practices and prioritize consumer trust.

 

This article was written by AI and edited by Bill Hartzer.

Filed Under: AI

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025
  • Amsive Takes on ChatGPT and Gemini with Next-Gen SEO for the AI Search Era June 23, 2025
  • Reddit Sued After Google’s AI Overviews Allegedly Gutted Traffic June 19, 2025
  • Globant Unleashes FUSION: AI Marketing Agents Built to Do the Work June 18, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (315)
  • Google (260)
  • Internet Marketing (51)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (93)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·