SOCi Inc., the leading CoMarketing Cloud Platform for multi-location enterprises, has unveiled Genius Social – the second jewel in the company’s crown of next-generation autonomous marketing products. This cutting-edge addition leverages advanced AI to revolutionize how marketers create localized content and engage with consumers.
Genius Social takes the stage with a unique proposition, merging data and customer insights from various channels, including search engines, social media, and customer reviews. This integration not only gathers information but weaves it together to form a comprehensive 360-degree view of local customer interests. It’s the ultimate fusion of data science and digital marketing strategy, tailored for each location.
Revolutionary Features of Genius Social:
- Localized Content Creation: Genius Social harnesses the power of AI to generate hyper-localized content that resonates with specific communities. It aligns seamlessly with brand messaging and taps into local trends, ensuring that the content speaks directly to the hearts of the audience.
- Effortless Customer Engagement: Respond to consumer interactions with AI-crafted, on-brand responses. Maintaining consistency across all locations becomes a breeze, saving valuable time and resources.
- Enhanced Efficiency: AI takes on the heavy lifting, allowing local managers to focus on running their stores without the burden of daily social media tasks. Efficiency skyrockets as mundane responsibilities are delegated to the capable hands of AI.
- Proven Results: Pacifica Host Hotels, one of Genius Social’s beta customers, witnessed a revolutionary shift, with social engagement response time dropping from almost four days to less than one day. The resolve rate soared to an unprecedented 95%, marking a new era of efficiency.
Genius Social isn’t just another fancy tool; it’s your AI-powered co-worker, crafting hyper-local content that speaks directly to each community and engaging customers seamlessly, all while you save precious time and resources.
Here’s how Genius Social makes you the social media MVP:
Content Creation Champion: No more scrambling for local ideas. Genius Social uses AI to generate content that resonates with your specific audience, tapping into local trends and keeping your brand message on point. Think of it as a data scientist and marketing strategist rolled into one, working tirelessly for each of your locations.
Customer Engagement Master: Forget generic replies! Genius Social crafts on-brand, personalized responses to every interaction, ensuring consistency and saving you from endless customer conversations. It’s like having a dedicated social media concierge for every location.
Efficiency Expert: AI handles the heavy lifting, automating tasks and freeing up your local managers to focus on what they do best – running their stores. No more late nights spent on social media!
Proven Results: Don’t just take our word for it! Beta customers like Pacifica Hotels saw their engagement response time drop from days to hours, with a 95% resolution rate. That’s the power of AI working its magic!
Falk Gottlob, Chief Product Officer at SOCi, paints a vivid picture of the potential impact: “Imagine having an AI-powered assistant or ‘comarketer’ that not only crafts compelling, hyper-local content but also handles customer engagements with ease. This frees up your local managers’ time to focus on what they do best – running their business.”
Existing SOCi Social customers can jump on the Beta waitlist now to be among the first to experience the dual benefits of Genius Social’s Content and Engagements modules. The widely anticipated release to multi-location enterprises is set for January 2024.
“We’re thrilled with Genius Engagements! Its efficiency is remarkable, saving us so much time. The inclusion of emojis and the unique, personalized responses are particularly impressive. We haven’t needed to adjust any directives, as the current AI model is working nicely,” enthused the team at Kumon, another Genius Social beta customer.
In a world where businesses lose out on over $1.1M in social media value due to suboptimal social presence, Genius Social emerges as the superhero, unlocking efficiency, effectiveness, and engagement across every location. Discover how Genius Social, combined with other powerhouse products like SOCi Genius Reviews, can transform social media strategies for enterprises with the power of AI on SOCi’s blog.