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Home » Search Engines » Why I Do Not Use Yahoo Search

Why I Do Not Use Yahoo Search

Posted on September 30, 2009 Written by Bill Hartzer

Yahoo logo
First off, let me explain that I have always been a fan of Yahoo!. I mean, ever since I first heard the Yahoo! Yodel, I was hooked. I know that Yahoo! Search has always had their quirks and they recently have stated that they’ve not really been a “search destination”, Yahoo! is a portal. Sure, yes, I get that.

But this sealed it for me today. I mean, this is why I no longer am going to use Yahoo! Search. I am talking about Yahoo! Organic Search, the free search results, not Yahoo! Search Marketing, their Paid Search (their Pay Per Click).

Take a look at the search results for “mobile home”. You know what a mobile home is, you know, right? Well, apparently Yahoo! does NOT know the difference between a mobile home and a cell phone:

yahoo search mobile home

I mean, really, Yahoo! Search, why are you showing the T mobile website, a cellular phone company, in the search results for “mobile home”? Let’s compare the Yahoo! search results for “mobile home” to Google’s “mobile home”:

google-search-mobile-home

Mobile homes are where people live. They’re NOT cell phones. Yahoo!, if you’re listening to this, I have some advice: T-mobile is not a good search result to display when I am looking for a “mobile home”.


Taylor Ware Wins Yahoo! Yodel Challenge @ Yahoo! Video

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About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain name strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing his insights, expertise, and research here on BillHartzer.com for over two decades.

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