Brands can track and manage creator campaigns with per-creator reporting in their Beacons for Brands dashboard.
Beacons, the AI platform already used by over 7 million creators, just launched something that might actually make influencer marketing easier—for both sides. It’s called Beacons for Brands, and it comes with an affiliate marketplace that puts data front and center. Finally.
A New Look at Creator Partnerships
This new rollout isn’t just another influencer dashboard. It’s a full platform for brands to find creators, launch campaigns, and see what’s working—without flying blind. With Beacons for Brands, companies can sort, track, and connect with creators who already know how to move the needle.
Marketers get real-time access to key stats like impressions, clicks, and conversions. They can also filter creators based on engagement data and even see which brands each creator has promoted before. The system tracks performance down to the individual influencer level. If someone’s driving results, it’ll show.
No more guessing who’s actually pulling their weight. No more “one-size-fits-none” reporting. Brands can use that data to invest in the creators that make sense—financially and strategically.
What’s New for Creators?
For creators, the update hits two pain points: managing affiliate links and growing brand relationships. The new affiliate marketplace makes both easier.
Creators can now:
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Add links right to their Beacons Link in Bio page
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Set up product storefronts with just a few clicks
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Keep 100% of their commissions with certain subscription plans
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Track which products and brands actually resonate with their audience
And here’s the kicker: if a creator is selling, brands will see it. The platform surfaces high-converting creators to potential sponsors, giving influencers a built-in path to bigger partnerships. No cold emails, no spreadsheets, no guesswork.
From Storefront to Sale—No Friction
The new tools also cut out a lot of the mess that usually comes with affiliate sales. Shoppers don’t have to jump through hoops or click through clunky third-party tools. Everything lives in one place, inside Beacons.
Creators can also access bonus features like:
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Custom discount codes
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Brand messaging directly inside the platform
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Auto-DMs (direct messages that reply automatically)
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Email marketing tools for re-engaging followers
Put another way: creators get more control, brands get more insight, and everyone wastes less time.
Companies Are Already Onboard
Major names are already testing the waters. Beauty brand Yves Rocher praised Beacons for its creator-first approach. “We’re excited to work with creators who truly reflect our values,” said a representative. “It’s about more than impressions. It’s about connection.”
Stanley, the outdoor gear brand known for its viral drinkware, also joined early. “Our fans want authentic recommendations, and Beacons makes that process real and trackable,” a spokesperson said.
Built for Today’s Creator Economy
The timing is no accident. With creators holding more influence—and brands demanding better results—the influencer marketing space has been in need of serious rethinking.
Neal Jean, co-founder and CEO of Beacons, thinks this move is long overdue. “Creators should see their funnel data. They should know what’s converting. And brands deserve the same transparency,” he said. “That’s why we built this.”
Jean, who holds a PhD in machine learning from Stanford, helped design the platform from the ground up. It’s built to fix the most frustrating gaps in brand-creator partnerships: a lack of data, clunky tools, and missed opportunities.
Why It Matters
Beacons isn’t just rolling out another feature. It’s attacking the core of what hasn’t worked in influencer marketing. By putting everything—discovery, tracking, communication, commissions—in one place, it gives both sides what they’ve been asking for: results without the chaos.
And for the millions of creators trying to turn their following into a career, that could mean fewer dead ends and more actual revenue.
For brands looking to scale smarter, it means less guesswork and better return on investment.
Beacons has made its pitch clear: they’re not here to add noise. They’re here to fix what’s broken. With Beacons for Brands and the new affiliate marketplace, creators and marketers now have tools that actually talk to each other. That’s something the industry’s been missing.
Whether this ends up rewriting the playbook or just trimming the fat, it’s already got people talking. And tracking.
