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Bill Hartzer

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Click Rates 16x Above Average? These Brands Cracked the Code on Winning Campaigns

Posted on March 26, 2025 Written by Bill Hartzer

Getting consumers to pay attention is hard. Getting them to click is even harder. But the brands featured in InMarket’s 2025 “Breakthrough Moments” report figured it out—and they didn’t just get clicks. They got serious sales. … [Continue reading]

Filed Under: Advertising

AI Can Fake Your Face and Voice—Here’s How One Company Plans to Fight Back

Posted on March 26, 2025 Written by Bill Hartzer

getreal

AI-generated deception is no longer a future problem. It’s already here—and it’s getting better. In response, GetReal Security has unveiled a new platform that promises to help companies, media organizations, and government agencies figure out what's … [Continue reading]

Filed Under: AI

Retail Ads That Don’t Suck: Constructor’s New Tool Fixes What Shoppers Hate

Posted on March 25, 2025 Written by Bill Hartzer

constructor logo

Constructor has rolled out a new Retail Media Suite. That might sound dry, but the changes are anything but. The real news? Sponsored Listings now actually work the way shoppers expect. They show up in search results, category pages, and … [Continue reading]

Filed Under: Advertising

How One Student Paper Got Saved by a Millionaire—and a Domain Name

Posted on March 25, 2025 Written by Bill Hartzer

Neel Somani Establishes First "Knowledge Grant" to Support Student Journalism

The Wildcat Tribune at Dougherty Valley High School just got the kind of support most student papers only dream about. Tech entrepreneur and philanthropist Neel Somani stepped in with a first-of-its-kind “Knowledge Grant” to fund the school’s … [Continue reading]

Filed Under: Domain Names

This New AI Tool Translates Data Into Real Insights—Instantly

Posted on March 24, 2025 Written by Bill Hartzer

earnest analytics logo

Sifting through transaction data used to feel like digging for treasure with a spoon. Now, Earnest Analytics says it’s handing users a shovel. Starting March 25, Vela and Orion clients using the company’s online platform, Dash, will get access to … [Continue reading]

Filed Under: AI

Only 30% of Ad Pros Are Using AI—And That Could Be a Big Problem

Posted on March 24, 2025 Written by Bill Hartzer

A new report from IAB just put the advertising industry on notice. It shows AI is racing ahead, but most brands, agencies, and publishers are still fumbling with the basics. The report, State of Data 2025: The Now, The Near, and The Next Evolution … [Continue reading]

Filed Under: Advertising

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Recent Posts

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  • Legal Tech Media Group Bets Big on AEO
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