For small business owners running shops through Instagram, TikTok, or even LinkedIn, building a full website isn’t always the first step—or the easiest. That’s where GoDaddy’s new tool, Show in Bio, steps in. It gives entrepreneurs a fast, no-fuss way to start selling directly from their social profiles.
What Show in Bio Does
Show in Bio creates a one-page online catalog that lives inside a shareable link. Business owners can feature product photos, videos, prices, and descriptions—without writing code or setting up a full site.
This tool connects to social media accounts and lets sellers drop that single link into bios across Instagram, Facebook, TikTok, X, Pinterest, and LinkedIn. From there, shoppers can browse and buy with just a few taps.
Sellers can also chat with customers through apps like WhatsApp, making it easier to close a sale or answer a quick question.
Built for Entrepreneurs Who Start Small
GoDaddy’s research shows more than one in four small business owners now run their businesses directly from social media. This trend reflects how platforms have become the storefront. And for many, selling begins with a smartphone and an idea—not a marketing team or a web developer.
The new tool allows users to:
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Add photos and videos of products
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Display item details like name, description, and price
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Generate content with AI, including product blurbs and profile bios
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Combine links to social content, offers, or announcements
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Use their own custom domain name for a branded touch
And the best part? All of this can be set up in just a few minutes, with no technical experience needed.
AI Does the Heavy Lifting
A standout feature of Show in Bio is its use of AI to simplify the process. Users can input basic product info, and the system quickly creates polished descriptions and pricing fields. It even suggests a bio or intro text for the seller’s profile page.
This approach saves time, especially for people juggling inventory, customer service, and content creation. It’s all about removing friction. Business owners can launch their digital catalog in the time it takes to brew a cup of coffee.
Younger Owners, Bigger Confidence
GoDaddy’s 2025 Global Entrepreneurship Survey found that social-first business owners are younger and more upbeat about their future. They’re also more willing to try AI tools, seeing them as a way to work smarter, not harder.
That’s the crowd GoDaddy is speaking to. These sellers aren’t waiting for someone else to build the perfect system—they’re piecing it together on their phones. And Show in Bio fits right into that approach.
Who It’s For
This tool isn’t just for influencers or digital natives. It’s for hairstylists, craft sellers, food vendors, trainers, consultants—anyone who’s running a business through a social profile.
And for those who already have a website? No problem. Show in Bio allows users to connect their existing domain and maintain brand consistency.
It can also act as a testing ground. New sellers can use it to validate a product idea without investing in a full website right away.
Wrapping It All Up
Show in Bio fills a gap that many social-first business owners have been trying to patch together with multiple apps and workarounds. It puts products, links, and communication tools all in one spot—and makes them easy to use.
For business owners who sell through their phones and market through reels, this tool makes sense. It’s quick to launch, simple to use, and flexible enough to grow with them. GoDaddy isn’t asking users to change how they run their business. It’s giving them something that fits the way they already work.
