Crazy Domains has kicked off a new campaign urging small and medium-sized businesses in Australia to take more control of their online presence—and they’re using a familiar twist of local pride to do it.
Backed by the .au Domain Administration (auDA), the campaign, titled “It’s AUstralian for BIG Ideas”, aims to bring more visibility to the .au Direct domain. The message is simple: an Australian business should look and sound Australian online. And that starts with a .au.
A Local Domain Name That Builds Trust
Research from auDA highlights one stat that caught attention—half of Australian consumers say they only buy from websites ending in .au. That alone gives .au Direct domains a significant edge in winning trust.
By using a country-specific domain, businesses send a message that they’re local, accessible, and reliable. For customers wary of fraud or overseas drop-shippers, seeing “.au” at the end of a URL is often the deciding factor.
In a digital market where standing out is hard and first impressions happen in seconds, a local domain can serve as a signal of authenticity.
Fixing the Common Friction Points for SMBs
The campaign doesn’t just stop at raising awareness. It also tackles some of the pain points that stop businesses from getting online in the first place.
1. From Blank Page to Website in Minutes
Crazy Domains is including a free 90-day trial of its AI-powered website builder with every .au Direct domain purchase. The tool helps complete beginners get a site up without hiring a developer. It offers templates, automatic layouts, and drag-and-drop features that get users to a publishable website in less time than it takes to binge a few episodes on Netflix.
2. Ditch the Personal Email
Each domain purchase also includes a 30-day trial of professional business email hosting. For many small businesses, the default is still Gmail or Hotmail. But with scams and phishing on the rise, customers are getting pickier. An email that matches your domain helps build credibility with suppliers, customers, and partners.
3. Website > Social Media
The campaign also draws a clear line between having a presence and owning one. While social media is helpful for reach and brand voice, it’s not where customers go to trust and transact. According to auDA, three in four Australians say they won’t buy from a business that doesn’t have a website—even if that business is active on social media.
This shift in buyer behavior makes having a website non-negotiable.
Why the Timing Makes Sense
The campaign drops at a time when digital trust is harder to earn. Businesses that rely on borrowed platforms—like Instagram or Facebook—risk losing visibility due to algorithm changes or outages. A .au Direct domain and a business website give companies full control over their online home.
Hendrik Kruizinga, Vice President APAC at Crazy Domains, framed the initiative as a necessary move. “We’re making it easier for Aussie businesses to start strong,” he said. “With support from auDA’s Co-Marketing Program, we’re offering the tools and the message—go local, look professional, and grow with confidence.”
A Small Change with Big Potential
For small business owners overwhelmed by where to begin, this campaign strips away some of the confusion. Own your name. Build a real website. Show your audience you’re credible and local.
With incentives like free trials, easy-to-use tools, and a clear call to action, Crazy Domains is putting the ball firmly in the court of Australian entrepreneurs. The only thing left is to act.
More information is available at crazydomains.au.