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Bill Hartzer

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Zefr Tightens TikTok Ad Controls with New AI-Driven Exclusion Tools

Posted on April 14, 2025 Written by Bill Hartzer

Zefr TikTok

  Zefr, a leader in content classification technology for advertisers, announced the global release of its AI-powered Exclusion Lists on TikTok. This update offers advertisers expanded control over their ad placements, helping them avoid … [Continue reading]

Filed Under: Social Media Marketing

TikTok Ads Just Got Smarter: IAS Launches Pre-Bid Video Controls for Brand Safety

Posted on April 14, 2025 Written by Bill Hartzer

IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

  Integral Ad Science has introduced a new feature for TikTok advertisers: pre-bid Video Exclusion Lists. This rollout is part of IAS’s growing toolkit that helps brands improve campaign performance by filtering out unwanted content before ads … [Continue reading]

Filed Under: Social Media Marketing

28% of Canadian Entrepreneurs Are Using AI to Boost Sales

Posted on April 14, 2025 Written by Bill Hartzer

New research from GoDaddy confirms what many have suspected: artificial intelligence is no longer just a tool for the big players. It’s already shaping the future of Canadian small businesses, and early adopters are reaping real rewards. … [Continue reading]

Filed Under: AI

How to Create a ChatGPT Action Figure: From Prompt to Plastic

Posted on April 11, 2025 Written by Bill Hartzer

ChatGPT Action Figure

Everyone’s talking about it. Every scroll through my Facebook feed reveals another friend showing off their custom action figure. It’s become a trend—one part nostalgia, one part creativity, and all parts fun. And yes, I jumped on the bandwagon too. … [Continue reading]

Filed Under: AI

Now Microsoft Bing Has a Date Problem, Too – Just Like Google

Posted on April 10, 2025 Written by Bill Hartzer

microsoft bing date problem

I've written extensively over the years about Google's long-standing issue with displaying incorrect dates in their search engine results. Despite multiple complaints from SEOs, journalists, and even conspiracy theorists, Google has continued to show … [Continue reading]

Filed Under: Bing Search Engine

Facebook Internet Tracking Settlement Payments Are Finally Going Out—After Almost 3 Years

Posted on April 10, 2025 Written by Bill Hartzer

It’s been a long wait, but the payments from the Facebook Internet Tracking Settlement are finally being distributed—nearly three years after claims were first submitted. If you were part of this class action lawsuit and selected PayPal as your … [Continue reading]

Filed Under: Social Media

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Recent Posts

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  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
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  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
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  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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