Adam Goldberg, former Google sales manager, has left the search engine powerhouse to co-found ClearSaleing, Inc., an online agency that helps Internet retailers and direct marketers maximize profits from their Google AdWords and other search engine marketing and online sales campaigns.
While working at Google, Goldberg found that Google AdWords’ clients were becoming increasingly frustrated with their inability to track specific keywords and AdWords ads to actual product sales and profits.
In addition, many of his Google AdWords clients also bought ads through other paid search engine programs such as Yahoo Sponsored Search and MSN Live adCenter as well other shopping comparison engines like PriceGrabber, Shopping.com and Nextag. These companies found it virtually impossible to track, report and understand the online sales and profit performance of each of their multiple media sources, keywords, campaigns and products.
Goldberg, along with other four other executives with extensive Wall Street, banking, online marketing, search engine and technology backgrounds, founded ClearSaleing, online at clearsaleing.com, with the sole mission of capitalizing on the massive market centered around search engine marketing programs, like Google AdWords, by providing desperately needed technology and processes to address these limitations and client frustrations.
With its innovative online advertising tracking and reporting system, coupled with its groundbreaking profit optimization methodology, ClearSaleing has bridged the gaps from keywords to conversions to product sales to profitability that have left online advertisers scratching their heads for years. Without a technology to clearly identify profitable from unprofitable online ads, media sources, campaigns and products, advertisers risked wasting large chunks of their budget and were looking for answers as to why.
The ClearSaleing system has found that on average online advertisers waste 30 percent of their budgets on unprofitable campaigns. After first identifying the specific unprofitable sources, campaigns and keywords, ClearSaleing immediately eliminates this waste, allowing advertisers to either pocket the savings or reinvest it into profitable options that further increase the return on their online marketing investment. “Our product provides in-depth campaign data tracked down to the individual keyword and product-sales level and delivers the information to our customers in an actionable dashboard, with specific recommendations to maximize PROFIT — the only metric that matters,” Goldberg said.
Since its founding, the Company has successfully completed its first two rounds of funding, totaling nearly $2 million; released its initial two versions of the ClearSaleing system; launched its service to the market in October; and helped dozens of companies to begin ClearSaleing and navigate their way to increased profits and returns from Google AdWords and other online marketing investments.