comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine Bing.com. Google has 65 percent market share, Yahoo! has 19.6 percent marketshare, and Microsoft has 8.4 percent market share.
According to comScore, “In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.”
Here is the actual data, as reported by comScore:
comScore Core Search Report
June 2009 vs. May 2009
Total - U.S. - Home/Work/University Locations
Source: comScore qSearch
Share of Searches (%)
--------------------
Point
Change
Jun-09 vs.
Core Search Entity May-09 Jun-09 May-09
----------
Total Core Search 100.0% 100.0% N/A
----------------- ----- ----- ----------
Google Sites 65.0% 65.0% 0.0
------------ ---- ---- ---
Yahoo! Sites 20.1% 19.6% -0.5
------------ ---- ---- ----
Microsoft Sites 8.0% 8.4% 0.4
--------------- --- --- ---
Ask Network 3.9% 3.9% 0.0
----------- --- --- ---
AOL LLC 3.1% 3.1% 0.0
------- --- --- ---
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
comScore also says that we “conducted 14 billion searches in June, down slightly from May.”
comScore Core Search Report*
June 2009 vs. May 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
------------------------
Search Queries (MM)
------------------
Percent
Change
Jun-09 vs.
Core Search Entity May-09 Jun-09 May-09
------------------- ------ ------ ----------
Total Core Search 14,327 14,060 -2%
----------------- ------ ------ --
Google Sites 9,307 9,135 -2%
------------ ----- ----- --
Yahoo! Sites 2,877 2,755 -4%
------------ ----- ----- --
Microsoft Sites 1,149 1,179 3%
--------------- ----- ----- -
Ask Network 555 552 0%
----------- --- --- -
AOL LLC 438 439 0%
------- --- --- -
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Bing.com, the new Microsoft-owned search engine, has taken away some of the Yahoo! search traffic, but it appears that it still isn’t biting into Google’s search traffic at all. If you’re interested in reading more about Bing.com’s search engine market share, here are a few links:
comScore: Bing Barely Gaines Share In June 2009
ComScore: Bing is Still Going Strong
