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Home » Internet Usage » comScore Search Engine Rankings for June 2009

comScore Search Engine Rankings for June 2009

Posted on July 20, 2009 Written by Bill Hartzer

comscorecomScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine Bing.com. Google has 65 percent market share, Yahoo! has 19.6 percent marketshare, and Microsoft has 8.4 percent market share.

According to comScore, “In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.”

Here is the actual data, as reported by comScore:

  
    comScore Core Search Report
    June 2009 vs. May 2009
    Total - U.S. - Home/Work/University Locations
    Source: comScore qSearch
                                              Share of Searches (%)
                                              --------------------
                                                                  Point
                                                                  Change
                                                                Jun-09 vs.
  Core Search Entity                      May-09      Jun-09     May-09
                                                               ----------
  Total Core Search                       100.0%       100.0%       N/A
  -----------------                       -----        -----   ----------
  Google Sites                             65.0%        65.0%       0.0
  ------------                             ----         ----        ---
  Yahoo! Sites                             20.1%        19.6%      -0.5
  ------------                             ----         ----       ----
  Microsoft Sites                           8.0%         8.4%       0.4
  ---------------                           ---          ---        ---
  Ask Network                               3.9%         3.9%       0.0
  -----------                               ---          ---        ---
  AOL LLC                                   3.1%         3.1%       0.0
  -------                                   ---          ---        ---

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

comScore also says that we “conducted 14 billion searches in June, down slightly from May.”

    comScore Core Search Report*
    June 2009 vs. May 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                      Search Queries (MM)
                                      ------------------
                                                            Percent
                                                            Change
                                                          Jun-09 vs.
  Core Search Entity       May-09          Jun-09           May-09
  -------------------      ------          ------         ----------
  Total Core Search        14,327          14,060            -2%
  -----------------        ------          ------            --
  Google Sites              9,307           9,135            -2%
  ------------              -----           -----            --
  Yahoo! Sites              2,877           2,755            -4%
  ------------              -----           -----            --
  Microsoft Sites           1,149           1,179             3%
  ---------------           -----           -----             -
  Ask Network                 555             552             0%
  -----------                 ---             ---             -
  AOL LLC                     438             439             0%
  -------                     ---             ---             -

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Bing.com, the new Microsoft-owned search engine, has taken away some of the Yahoo! search traffic, but it appears that it still isn’t biting into Google’s search traffic at all. If you’re interested in reading more about Bing.com’s search engine market share, here are a few links:
comScore: Bing Barely Gaines Share In June 2009
ComScore: Bing is Still Going Strong

Filed Under: Internet Usage

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Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

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