comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.
Here’s the actual numbers as released by comScore:
December 2009 U.S. Core Search Rankings
comScore Core Search Report*
December 2009 vs. November 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
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Core Search Entity Share of Searches (%)
------------------ ---------------------
Nov-09 Dec-09 Point Change
------ ------ ------------
Dec-09 vs.
Nov-09
----------
Total Core Search 100.0% 100.0% N/A
----------------- ----- ----- ---
Google Sites 65.6% 65.7% 0.1
------------ ---- ---- ---
Yahoo! Sites 17.5% 17.3% -0.2
------------ ---- ---- ----
Microsoft Sites 10.3% 10.7% 0.4
--------------- ---- ---- ---
Ask Network 3.8% 3.7% -0.1
----------- --- --- ----
AOL LLC Network 2.8% 2.6% -0.2
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* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Here’s the comScore comparison between December 2009 and November 2009:
comScore Core Search Report*
December 2009 vs. November 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
------------------------
Core Search Entity Search Queries (MM)
------------------ -------------------
Percent
Nov-09 Dec-09 Change
------ ------ -------
Dec-09 vs.
Nov-09
----------
Total Core Search 14,445 14,737 2%
----------------- ------ ------ ---
Google Sites 9,479 9,688 2%
------------ ----- ----- ---
Yahoo! Sites 2,534 2,544 0%
------------ ----- ----- ---
Microsoft Sites 1,483 1,576 6%
--------------- ----- ----- ---
Ask Network 548 545 -1%
----------- --- --- ---
AOL LLC 401 383 -4%
------- --- --- ---
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
In the December 2009, Google had the most searches overall, with more than 14.0 billion search queries. Yahoo! had 2.6 billion queries, and Microsoft’s sites, including Bing.com, had 1.6 billion searches. According to comScore, “Bing experienced large growth during the month with a 6-percent increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.”
comScore Expanded Search Query Report
December 2009 vs. November 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
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Search Queries (MM)
-------------------
Percent
Change
Dec-09
vs. Nov-
Expanded Search Entity Nov-09 Dec-09 09
---------------------- ------ ------ --------
Total Internet 22,280 22,741 2%
-------------- ------ ------ ---
Google Sites 13,751 14,019 2%
------------ ------ ------ ---
Google 9,878 10,101 2%
------ ----- ------ ---
YouTube/All Other 3,873 3,918 1%
----------------- ----- ----- ---
Yahoo! Sites 2,622 2,629 0%
------------ ----- ----- ---
Yahoo! 2,599 2,605 0%
------ ----- ----- ---
All Other 23 24 4%
--------- --- --- ---
Microsoft Sites 1,521 1,620 7%
--------------- ----- ----- ---
Bing 1,324 1,399 6%
---- ----- ----- ---
Microsoft/All Other 197 221 12%
------------------- --- --- ---
Ask Network 715 696 -3%
----------- --- --- ---
ASK.COM 348 332 -5%
------- --- --- ---
MyWebSearch.com/ All
Other 367 364 -1%
-------------------- --- --- ---
eBay 635 680 7%
---- --- --- ---
AOL LLC 611 588 -4%
------- --- --- ---
AOL Search Network 349 325 -7%
------------------ --- --- ---
MapQuest/All Other 262 263 0%
------------------ --- --- ---
craigslist, inc. 568 583 3%
---------------- --- --- ---
Fox Interactive Media 447 424 -5%
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MySpace Sites 439 416 -5%
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All Other 8 8 0%
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Facebook.com 354 351 -1%
------------ --- --- ---
Amazon Sites 250 302 21%
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