comScore, Inc. (NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India.
comScore reports that Google’s web sites ranked “as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year.” They say that about seventy five percent of all Internet users globally visited one of Google’s web sites at least once last year. Overall, worldwide, just over 9 percent of time spent online is on a Google-owned website.
Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In comparison, Internet users in Brazil and in India seem to be more obsessed with Google than in other markets. In July, 2009, 29.8 percent of the total time spent online in Brazil was on a Google-owned website.
In India, Internet users tend to spend about 28.9 percent of their total online time at a Google-owned web site. In comparison, the only other location where Internet users are even close to those numbers is in Ireland: Irish Internet users spend about 16 percent of their online time on a Google-owned web site.
Here are the actual numbers from comScore:
Top Ten Global Internet Markets by Google Sites' Share of Time Spent
July 2009
Age 15+, Home & Work Locations
Source: comScore
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Total Minutes (MM)
-----------------
Google
Sites'
Share of
Total Internet Google Sites Total
Minutes
Spent
Online
------------------ ------------ ---------
Worldwide 1,541,617 145,473 9.4%
--------- --------- ------- ---
Brazil 46,352 13,808 29.8%
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India 21,799 6,294 28.9%
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Ireland 1,717 273 15.9%
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Singapore 3,326 475 14.3%
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Portugal 4,430 590 13.3%
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South Africa 2,764 358 12.9%
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Mexico 23,035 2,950 12.8%
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Italy 21,776 2,699 12.4%
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Austria 3,435 417 12.1%
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Denmark 3,458 417 12.1%
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According to comScore, “The Google brand has extended to success across most of the categories in which it plays in Brazil and India. In some categories, Google is the only player of consequence, commanding considerably high market shares. For example, in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps category (70.9 percent of time spent) and Google-owned YouTube in the multimedia category (91.6 percent).
In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent).”
Google-Owned Sites Across Selected Site Categories in Brazil and India
July 2009
Total Brazil and India, Age 15+, Home & Work Locations
Source: comScore World Metrix and comScore qSearch
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Category
Rank by Google's Share
Unique of Time Spent
Site Category Google Site Visitors in Category
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Brazil
------
Search* Google Sites 1 89.5%
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Social
Networking Orkut 1 96.0%
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Maps Google Maps 1 70.9%
---- ----------- --- ----
Photos Picasa Network 2 8.9%
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Blogs Blogger 1 43.7%
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Multimedia YouTube 1 91.6%
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Email Gmail 2 9.7%
----- ----- --- ---
India
-----
Search* Google Sites 1 88.4%
------ ------------ --- ----
Social
Networking Orkut 1 68.2%
----------- -------------- --- ----
Maps Google Maps 1 63.9%
---- ----------- --- ----
Photos Picasa Network 1 16.2%
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Blogs Blogger 1 47.6%
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Multimedia YouTube 1 82.8%
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Email Gmail 2 46.8%
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