comScore has released their monthly internet rankings for March 2008. Among the notable changes this past month is the increased traffic to the Yellow Book Network as well as more traffic to MLB.com. The typical NCAA “March Madness” drove a lot of traffic to online gambling sites.
According to comScore, the Yellow Book Network got the top-gaining position for the month of March 2008, with a 54 percent gain to 13.5 million visitors. This was due (at least in part) to a new partnership with addresses.com.
Baseball spring training and fantasy team drafts apparently prompted a ton of fans to MLB.com. MLB.com jumped 50 percent to 9.8 million visitors. Bankrate.com Sites witnessed a 46-percent increase to 5 million visitors with the addition of the InsureMe.com entity in March.
Online Gambling Traffic Propelled by March Madness
The NCAA basketball tournament brought online bettors, prompting a 14 percent gain to the online gambling category. Sportingbet PLC increased 35 percent to 975,000 visitors, UPICKEM.net jumped 174 percent to 396,000 visitors and SportsBetting.com rose 114 percent to 145,000 visitors.
comScore reports that the “top 10 properties maintained their positions from February with Yahoo! Sites continuing to lead as the top property with 139.5 million visitors, followed by Google Sites with 137.5 million visitors and Microsoft Sites with 121 million visitors. ESPN jumped 12 spots on the popularity of March Madness and anticipation of the 2008 Major League Baseball season. Gains were also experienced by AT&T (up 8 spots to #18 with 31.3 million visitors), Target Corporation (up 5 spots to #20 with nearly 30 million visitors), and CBS Corporation (up 6 spots to #24 with 28.6 million visitors).”
comScore Top 10 Gaining Properties by Percentage Change in Unique
Visitors* (U.S.)
March 2008 vs. February 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Feb-08 Mar-08 % Change Rank by
Unique
Visitors
Total Internet :
Total Audience 185,017 188,010 2 N/A
Yellow Book Network 8,801 13,523 54 75
MLB.com 6,519 9,799 50 104
Bankrate.com Sites 3,441 5,027 46 218
Craveonline 5,806 8,254 42 128
Six Apart Sites 9,749 13,680 40 74
Break Media 5,845 7,876 35 131
Bidz.com 3,755 5,049 34 217
Eversave.com 3,666 4,865 33 226
wikiHow.com 3,561 4,678 31 240
Reunion.com 6,875 9,003 31 117
*Ranking based on the top 250 properties in March 2008
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors
(U.S.)
March 2008 vs. February 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Feb-08 Mar-08 % Change
Total Internet :
Total Audience 185,017 188,010 2
Entertainment - Radio 48,508 61,786 27
Gay/Lesbian 2,479 3,114 26
Online Gambling 11,082 12,592 14
Retail - Health Care 23,596 26,318 12
Teens 27,824 30,738 10
Coupons 19,986 22,009 10
Retail - Movies 25,070 27,457 10
Technology - News 44,320 48,226 9
Pharmacy 15,384 16,730 9
Gaming Information 42,197 45,802 9
comScore Top 50 Properties (U.S.)
March 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Rank Property Unique
Visitors Visitors
(000) (000)
Total Internet :
Total Audience 188,010
1 Yahoo! Sites 139,518 26 Superpages.com
Network 27,672
2 Google Sites 137,480 27 Disney Online 27,302
3 Microsoft Sites 121,013 28 Comcast
Corporation 25,780
4 AOL LLC 111,832 29 Shopzilla.com
Sites 25,714
5 Fox Interactive
Media 88,284 30 Expedia Inc 25,089
6 eBay 81,874 31 Yellowpages.com
Network 24,962
7 Wikipedia Sites 58,705 32 Bank of
America 23,638
8 Amazon Sites 58,683 33 United Online,
Inc 22,992
9 Ask Network 55,437 34 ESPN 22,357
10 Time Warner -
Excluding AOL 55,108 35 Gannett Sites 22,290
11 Apple Inc. 48,374 36 Monster
Worldwide 21,932
12 New York Times
Digital 47,755 37 Photobucket.com
LLC 21,861
13 Viacom Digital 44,826 38 CareerBuilder LLC 21,823
14 Weather Channel,
The 40,731 39 WebMD Health 20,200
15 Facebook.com 35,510 40 Real.com
Network 19,979
16 CNET Networks 34,598 41 E.W. Scripps 19,938
17 Glam Media 34,461 42 Demand Media 19,903
18 AT&T, Inc. 31,297 43 Cox
Enterprises Inc. 18,875
19 Adobe Sites 31,098 44 WordPress 18,846
20 Target
Corporation 29,873 45 AmericanGreetings
Property 18,841
21 Verizon
Communications
Corporation 29,488 46 iVillage.com:
The Womens
Network 18,494
22 Wal-Mart 29,474 47 Hearst
Corporation 17,875
23 Gorilla Nation 29,085 48 Atrinsic, Inc. 17,752
24 CBS Corporation 28,583 49 NBC Universal 17,661
25 craigslist, inc. 28,563 50 WorldNow -
ABC Owned Sites 17,634
comScore Ad Focus Ranking (U.S.)
March 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Reach Rank Property Unique Reach
Visitors % Visitors %
(000) (000)
Total Internet :
Total Audience 188,010 100.0
1 Platform-A** 170,537 91% 26 CPX
Interactive** 73,768 39%
2 Advertising.com**167,500 89% 27 MySpace.com* 72,753 39%
3 Yahoo! Network** 160,336 85% 28 eBay.com 69,452 37%
4 Google Ad
Network** 152,048 81% 29 Undertone
Networks** 68,190 36%
5 Specific Media** 145,554 77% 30 Gorilla
Nation Media 67,180 36%
6 ValueClick
Networks** 140,091 75% 31 YouTube.com 64,754 34%
7 Yahoo! 137,819 73% 32 MSN.com
Home Page 57,474 31%
8 Tribal Fusion** 135,640 72% 33 Ask
Network 55,437 29%
9 Google 132,349 70% 34 Quigo** 54,141 29%
10 Casale Media
Network** 129,399 69% 35 Kontera** 53,186 28%
11 DRIVEpm** 124,333 66% 36 Vizi Inc** 51,466 27%
12 adconion
media group** 117,469 62% 37 Ybrant/
AdDynamix
Network** 48,688 26%
13 AOL Media
Network 111,832 59% 38 Real Cities
Network 47,843 25%
14 interCLICK** 108,818 58% 39 MapQuest 47,799 25%
15 MSN-Windows
Live 105,925 56% 40 IB Local
Network 47,738 25%
16 Traffic
Marketplace** 105,420 56% 41 AMAZON.COM 47,575 25%
17 Tremor Media 101,143 54% 42 Turn,
Inc** 46,512 25%
18 Collective
Media** 100,151 53% 43 YuMe Video
Network 44,927 24%
19 24/7 Real
Media** 94,525 50% 44 Precision-
Click** 44,767 24%
20 ADSDAQ by
ContextWeb** 94,459 50% 45 Business.com
Network 42,691 23%
21 Burst Media** 93,291 50% 46 EBAY.COM
Home Page 42,492 23%
22 AOL 92,254 49% 47 About 40,935 22%
23 AdBrite** 84,114 45% 48 The Nabbr
Network 39,996 21%
24 Centro 81,427 43% 49 IACAS
Network 39,353 21%
25 Vibrant
Media** 73,931 39% 50 Facebook.com 35,510 17%
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
