comScore Media Metrix has released their list of the top 50 web rankings for May, 2007. This is an analysis of the top USA consumer-related websites. Since we’re getting into the summer season, there was an increase in traffic to movie-related websites. Apparently political websites are fueling interest because of the presidential debates that took place. comScore also noted that e-commerce websites had a jump in traffic because people were shopping for Mother’s Day gifts online.
The tickets (specifically the movie tickets category) gained 12 percent over April 2007 to 40.8 million visitors, apparently by strong traffic growth at MovieTickets.com (up 55 percent to 5 million visitors) and Fandango.com (up 50 percent to 7 million visitors). The retail movies category also experienced a seven percent increase, up to 27.6 million visitors during the month, while the movie social networking website called Flixster.com saw a traffic surge, up 65 percent to 4.5 million visitors during the month of May 2007.
With both the Republican and Democratic presidential debates happening in May 2007, the political category saw a seventeen percent increase to 9 million visitors. This made the politics category the top-gaining category overall. Traffic to Politico.com, which sponsored the Republican Presidential debate on May 3, jumped 162 percent for the month to 648,000 visitors, while MoveOn.org’s traffic surged 246 percent to 689,000 visitors due in large part to an online petition against gas price increases. Several presidential candidate websites also saw their traffic increase, led by BarackObama.com (up 13 percent to 298,000 visitors) and HillaryClinton.com (up 3 percent to 217,000 visitors).
Mother’s Day brought more traffic to online retail websites. The flowers, gifts & greetings category saw an eleven percent increase to 35.6 million visitors during the month of May 2007. There was a 365-percent surge at Trilegiant Corporation websites, which includes 1-800-FLOWERS.com, whose surge of traffic was up to 5 million visitors. The jewelry, luxury goods & accessories category rounded out the top ten gaining properties for the month with a 6-percent increase to 16.9 million visitors.
Travel categories also saw an increase during May. The travel information category grew 7 percent to 42 million visitors, led by Yahoo! Travel with 9.9 million visitors (up 7 percent), TripAdvisor.com with 6.5 million visitors (up 8 percent), and the Travel Ad Network with 6 million visitors (up 23 percent). The car rental category also experienced gains, climbing 6 percent to 6.2 million visitors. The category was led by Avis Budget Group with 2.6 million visitors (up 19 percent), Enterprise.com with 2.4 million visitors (up 9 percent), and Hertz with 1.7 million visitors (up 7 percent).
In May 2007, Yahoo! Sites and Time Warner Network remained in the number one and two positions, respectively. Both Amazon Sites and Ask Network gained one position within the top ten, each attracting more than 50 million visitors in May. ARTISTdirect Network, a group of sites featuring multi-media music content, enjoyed a 13-percent increase in visitors and gained six spots in the ranking, while Yellowpages.com Network increased by 11 percent to secure the number 33 spot. Photobucket.com LLC moved up four positions to number 29, drawing more than 21 million visitors.
Advertising.com reached 87 percent of Americans online in May 2007, keeping it at the top of the Ad Focus Ranking. Within the top ten, Yahoo! went up one spot to number two, and Blue Lithium moved up two spots from number eight. Centro came into the ranking at number 20, and reached 42 percent of the USA’s internet population. Undertone Networks jumped up nine spots to number 29, more than doubling its reach.
Here’s the specifics about the rankings, as reported by comScore:
Top 10 Gaining Properties by Percentage Change in Unique Visitors*
May 2007 vs. April 2007
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
Apr-07 May-07 Percentage Rank by
Property (000) (000) Change Unique
Visitors
Total Internet Population 178,079 177,487 0 N/A
Trilegiant Corporation 1,072 4,978 365 192
Mars, Inc. 2,605 4,575 76 201
MANIATV.COM 2,729 4,590 68 200
FLIXSTER.COM 2,742 4,516 65 204
FANDANGO.COM 4,703 7,041 50 135
TOPTVBYTES.COM 2,971 4,402 48 210
ABC.COM 9,887 14,643 48 54
SNOPES.COM 3,909 5,535 42 172
Glam Media 12,221 17,299 42 42
SLIDE.COM 4,708 6,262 33 155
* Ranking based on the top 250 properties in May 2007
Top 10 Gaining Categories by Percentage Change in Unique Visitors
May 2007 vs. April 2007
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
Apr-07 May-07 Percentage
(000) (000) Change
Total Internet : Total Audience 178,079 177,487 0
Politics 7,755 9,056 17
Tickets 36,323 40,844 12
Flowers/Gifts/Greetings 32,025 35,625 11
Training and Education 9,462 10,384 10
Retail - Movies 25,704 27,559 7
Classifieds 38,864 41,599 7
Travel - Information 39,524 42,154 7
Car Rental 5,829 6,197 6
Teens 30,071 31,885 6
Jewelry/Luxury 15,973 16,867 6
Goods/Accessories
Top 50 Properties
May 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Rank Property Unique
Visitors Visitors
(000) (000)
Total Internet Users 177,487
1 Yahoo! Sites 130,526 26 United Online, Inc 21,430
2 Time Warner Network 122,659 27 Bank of America 21,414
3 Google Sites 120,010 28 CareerBuilder LLC 21,266
4 Microsoft Sites 113,916 29 Photobucket.com LLC 21,168
5 Fox Interactive Media 82,260 30 Superpages.com 20,956
Network
6 eBay 79,428 31 CRAIGSLIST.ORG 20,581
7 Amazon Sites 51,567 32 Disney Online 20,127
8 Ask Network 50,068 33 Yellowpages.com 19,826
Network
9 Wikipedia Sites 48,743 34 Gannett Sites 19,262
10 New York Times Digital 43,603 35 ARTISTdirect 19,168
Network
11 Apple Inc. 41,909 36 Shopzilla.com Sites 19,137
12 Viacom Digital 40,462 37 Travelport 18,973
13 Weather Channel, The 38,496 38 Real.com Network 18,684
14 CNET Networks 30,954 39 Comcast Corporation 17,860
15 Gorilla Nation 29,547 40 WhitePages 17,741
16 Adobe Sites 28,458 41 ESPN 17,572
17 Wal-Mart 27,796 42 Glam Media 17,299
18 AT&T, Inc. 26,975 43 iVillage.com: The 17,116
Womens Network
19 FACEBOOK.COM 26,649 44 WebMD Health 16,578
20 Target Corporation 26,013 45 Cox Enterprises Inc. 16,185
21 Expedia Inc 25,212 46 USPS.COM 16,063
22 Monster Worldwide 24,879 47 Weatherbug Property 15,714
23 Verizon Communications 23,669 48 NBC Universal 15,682
Corporation
24 CBS Corporation 21,951 49 Ticketmaster 15,382
25 Lycos Sites 21,540 50 Oversee.net Network 15,172
Ad Focus Ranking
May 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Reach Rank Property Unique Reach
Visitors % Visitors %
(000) (000)
Total Internet Users 177,487 100%
1 Advertising.com** 155,258 87% 26 Gorilla Nation 61,266 35%
Media
2 Yahoo! 129,287 73% 27 Vibrant Media** 56,169 32%
3 ValueClick** 129,034 73% 28 ContextWeb** 54,514 31%
4 Tribal Fusion** 120,987 68% 29 Undertone 52,811 30%
Networks**
5 Casale Media 118,593 67% 30 MSN.COM Home Page 50,156 28%
Network**
6 Blue Lithium** 116,612 66% 31 Ask Network 50,068 28%
7 Google 113,854 64% 32 EBAY.COM Home Page 46,891 26%
8 AOL Media Network 113,759 64% 33 Interclick** 42,786 24%
9 Connexus - 104,266 59% 34 YOUTUBE.COM 41,035 23%
TrafficMarketplace**
10 Specific Media** 100,053 56% 35 Business.com 40,576 23%
Network
11 MSN-Windows Live 98,625 56% 36 ABOUT.COM 38,348 22%
12 DRIVEpm** 92,196 52% 37 Real Cities Network 28,885 16%
13 AOL 91,597 52% 38 WEATHER.COM 28,445 16%
14 YAHOO.COM Home 90,974 51% 39 FACEBOOK.COM 26,649 15%
Page
15 24/7 Real 87,406 49% 40 Nickelodeon 22,974 13%
Media** Kids & Family
16 adconion media 81,119 46% 41 CareerBuilder 22,178 12%
group** Network
17 PrecisionClick** 80,311 45% 42 CNN 21,657 12%
18 Tremor Media 76,932 43% 43 IMDB.COM 21,465 12%
19 CPX 76,822 43% 44 Superpages.com 20,956 12%
Interactive** Network
20 Centro 75,307 42% 45 Lycos Network 20,737 12%
21 Burst Media** 71,864 40% 46 Disney Online 20,127 11%
22 EBAY.COM 71,508 40% 47 PHOTOBUCKET.COM 20,068 11%
23 AdBrite** 69,390 39% 48 Yellowpages.com 19,826 11%
Network
24 MYSPACE.COM 68,939 39% 49 ARTISTdirect 19,168 11%
Network
25 AdDynamix.com** 64,530 36% 50 WhitePages 17,702 10%
Network
Reach % denotes the percentage of the total Internet population that
viewed a particular entity at least once in May. For instance, Yahoo! was
seen by 73 percent of the more than 177 million Internet users in May.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
The comScore Media Metrix is a division of comScore, Inc., and provides Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe.
comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
