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Home » Internet Usage » comScore Releases Top Fifty Internet Rankings for May 2007

comScore Releases Top Fifty Internet Rankings for May 2007

Posted on June 15, 2007 Written by Bill Hartzer

comScore Media Metrix has released their list of the top 50 web rankings for May, 2007. This is an analysis of the top USA consumer-related websites. Since we’re getting into the summer season, there was an increase in traffic to movie-related websites. Apparently political websites are fueling interest because of the presidential debates that took place. comScore also noted that e-commerce websites had a jump in traffic because people were shopping for Mother’s Day gifts online.

The tickets (specifically the movie tickets category) gained 12 percent over April 2007 to 40.8 million visitors, apparently by strong traffic growth at MovieTickets.com (up 55 percent to 5 million visitors) and Fandango.com (up 50 percent to 7 million visitors). The retail movies category also experienced a seven percent increase, up to 27.6 million visitors during the month, while the movie social networking website called Flixster.com saw a traffic surge, up 65 percent to 4.5 million visitors during the month of May 2007.

With both the Republican and Democratic presidential debates happening in May 2007, the political category saw a seventeen percent increase to 9 million visitors. This made the politics category the top-gaining category overall. Traffic to Politico.com, which sponsored the Republican Presidential debate on May 3, jumped 162 percent for the month to 648,000 visitors, while MoveOn.org’s traffic surged 246 percent to 689,000 visitors due in large part to an online petition against gas price increases. Several presidential candidate websites also saw their traffic increase, led by BarackObama.com (up 13 percent to 298,000 visitors) and HillaryClinton.com (up 3 percent to 217,000 visitors).

Mother’s Day brought more traffic to online retail websites. The flowers, gifts & greetings category saw an eleven percent increase to 35.6 million visitors during the month of May 2007. There was a 365-percent surge at Trilegiant Corporation websites, which includes 1-800-FLOWERS.com, whose surge of traffic was up to 5 million visitors. The jewelry, luxury goods & accessories category rounded out the top ten gaining properties for the month with a 6-percent increase to 16.9 million visitors.

Travel categories also saw an increase during May. The travel information category grew 7 percent to 42 million visitors, led by Yahoo! Travel with 9.9 million visitors (up 7 percent), TripAdvisor.com with 6.5 million visitors (up 8 percent), and the Travel Ad Network with 6 million visitors (up 23 percent). The car rental category also experienced gains, climbing 6 percent to 6.2 million visitors. The category was led by Avis Budget Group with 2.6 million visitors (up 19 percent), Enterprise.com with 2.4 million visitors (up 9 percent), and Hertz with 1.7 million visitors (up 7 percent).

In May 2007, Yahoo! Sites and Time Warner Network remained in the number one and two positions, respectively. Both Amazon Sites and Ask Network gained one position within the top ten, each attracting more than 50 million visitors in May. ARTISTdirect Network, a group of sites featuring multi-media music content, enjoyed a 13-percent increase in visitors and gained six spots in the ranking, while Yellowpages.com Network increased by 11 percent to secure the number 33 spot. Photobucket.com LLC moved up four positions to number 29, drawing more than 21 million visitors.

Advertising.com reached 87 percent of Americans online in May 2007, keeping it at the top of the Ad Focus Ranking. Within the top ten, Yahoo! went up one spot to number two, and Blue Lithium moved up two spots from number eight. Centro came into the ranking at number 20, and reached 42 percent of the USA’s internet population. Undertone Networks jumped up nine spots to number 29, more than doubling its reach.

Here’s the specifics about the rankings, as reported by comScore:

Top 10 Gaining Properties by Percentage Change in Unique Visitors*
  May 2007 vs. April 2007
  Total U.S. Home, Work and University Internet Users
  Source: comScore Media Metrix

                                     Apr-07     May-07  Percentage   Rank by
  Property                            (000)      (000)      Change    Unique
                                                                    Visitors

  Total Internet Population         178,079    177,487         0       N/A
  Trilegiant Corporation              1,072      4,978       365       192
  Mars, Inc.                          2,605      4,575        76       201
  MANIATV.COM                         2,729      4,590        68       200
  FLIXSTER.COM                        2,742      4,516        65       204
  FANDANGO.COM                        4,703      7,041        50       135
  TOPTVBYTES.COM                      2,971      4,402        48       210
  ABC.COM                             9,887     14,643        48        54
  SNOPES.COM                          3,909      5,535        42       172
  Glam Media                         12,221     17,299        42        42
  SLIDE.COM                           4,708      6,262        33       155

  * Ranking based on the top 250 properties in May 2007


  Top 10 Gaining Categories by Percentage Change in Unique Visitors
  May 2007 vs. April 2007
  Total U.S. Home, Work and University Internet Users
  Source: comScore Media Metrix

                                    Apr-07     May-07   Percentage
                                     (000)      (000)       Change

  Total Internet : Total Audience  178,079     177,487         0
  Politics                           7,755       9,056        17
  Tickets                           36,323      40,844        12
  Flowers/Gifts/Greetings           32,025      35,625        11
  Training and Education             9,462      10,384        10
  Retail - Movies                   25,704      27,559         7
  Classifieds                       38,864      41,599         7
  Travel - Information              39,524      42,154         7
  Car Rental                         5,829       6,197         6
  Teens                             30,071      31,885         6
  Jewelry/Luxury                    15,973      16,867         6
  Goods/Accessories



  Top 50 Properties
  May 2007
  Total U.S. - Home, Work and University Locations
  Unique Visitors (000)
  Source: comScore Media Metrix

  Rank     Property             Unique     Rank    Property          Unique
                               Visitors                             Visitors
                                (000)                                 (000)

      Total Internet Users     177,487
  1   Yahoo! Sites             130,526     26  United Online, Inc     21,430
  2   Time Warner Network      122,659     27  Bank of America        21,414
  3   Google Sites             120,010     28  CareerBuilder LLC      21,266
  4   Microsoft Sites          113,916     29  Photobucket.com LLC    21,168
  5   Fox Interactive Media     82,260     30  Superpages.com         20,956
                                                Network
  6   eBay                      79,428     31  CRAIGSLIST.ORG         20,581
  7   Amazon Sites              51,567     32  Disney Online          20,127
  8   Ask Network               50,068     33  Yellowpages.com        19,826
                                                Network
  9   Wikipedia Sites           48,743     34  Gannett Sites          19,262
  10  New York Times Digital    43,603     35  ARTISTdirect           19,168
                                                Network
  11  Apple Inc.                41,909     36  Shopzilla.com Sites    19,137
  12  Viacom Digital            40,462     37  Travelport             18,973
  13  Weather Channel, The      38,496     38  Real.com Network       18,684
  14  CNET Networks             30,954     39  Comcast Corporation    17,860
  15  Gorilla Nation            29,547     40  WhitePages             17,741
  16  Adobe Sites               28,458     41  ESPN                   17,572
  17  Wal-Mart                  27,796     42  Glam Media             17,299
  18  AT&T, Inc.                26,975     43  iVillage.com: The      17,116
                                                Womens Network
  19  FACEBOOK.COM              26,649     44  WebMD Health           16,578
  20  Target Corporation        26,013     45  Cox Enterprises Inc.   16,185
  21  Expedia Inc               25,212     46  USPS.COM               16,063
  22  Monster Worldwide         24,879     47  Weatherbug Property    15,714
  23  Verizon Communications    23,669     48  NBC Universal          15,682
       Corporation
  24  CBS Corporation           21,951     49  Ticketmaster           15,382
  25  Lycos Sites               21,540     50  Oversee.net Network    15,172


  Ad Focus Ranking
  May 2007
  Total U.S. - Home, Work and University Locations
  Unique Visitors (000)
  Source: comScore Media Metrix


  Rank   Property       Unique   Reach   Rank  Property       Unique   Reach
                       Visitors      %                       Visitors      %
                         (000)                                 (000)

     Total Internet Users 177,487 100%
  1   Advertising.com**   155,258  87%   26  Gorilla Nation      61,266  35%
                                              Media
  2   Yahoo!              129,287  73%   27  Vibrant Media**     56,169  32%
  3   ValueClick**        129,034  73%   28  ContextWeb**        54,514  31%
  4   Tribal Fusion**     120,987  68%   29  Undertone           52,811  30%
                                              Networks**
  5   Casale Media        118,593  67%   30  MSN.COM Home Page   50,156  28%
       Network**
  6   Blue Lithium**      116,612  66%   31  Ask Network         50,068  28%
  7   Google              113,854  64%   32  EBAY.COM Home Page  46,891  26%
  8   AOL Media Network   113,759  64%   33  Interclick**        42,786  24%
  9   Connexus -          104,266  59%   34  YOUTUBE.COM         41,035  23%
       TrafficMarketplace**
  10  Specific Media**    100,053  56%   35  Business.com        40,576  23%
                                              Network
  11  MSN-Windows Live     98,625  56%   36  ABOUT.COM           38,348  22%
  12  DRIVEpm**            92,196  52%   37  Real Cities Network 28,885  16%
  13  AOL                  91,597  52%   38  WEATHER.COM         28,445  16%
  14  YAHOO.COM Home       90,974  51%   39  FACEBOOK.COM        26,649  15%
       Page
  15  24/7 Real            87,406  49%   40  Nickelodeon         22,974  13%
       Media**                                Kids & Family
  16  adconion media       81,119  46%   41  CareerBuilder       22,178  12%
       group**                                Network
  17  PrecisionClick**     80,311  45%   42  CNN                 21,657  12%
  18  Tremor Media         76,932  43%   43  IMDB.COM            21,465  12%
  19  CPX                  76,822  43%   44  Superpages.com      20,956  12%
       Interactive**                          Network
  20  Centro               75,307  42%   45  Lycos Network       20,737  12%
  21  Burst Media**        71,864  40%   46  Disney Online       20,127  11%
  22  EBAY.COM             71,508  40%   47  PHOTOBUCKET.COM     20,068  11%
  23  AdBrite**            69,390  39%   48  Yellowpages.com     19,826  11%
                                              Network
  24  MYSPACE.COM          68,939  39%   49  ARTISTdirect        19,168  11%
                                              Network
  25  AdDynamix.com**      64,530  36%   50  WhitePages          17,702  10%
                                              Network

  Reach % denotes the percentage of the total Internet population that
  viewed a particular entity at least once in May.  For instance, Yahoo! was
  seen by 73 percent of the more than 177 million Internet users in May.

  *  Entity has assigned some portion of traffic to other syndicated
     entities.

  ** Denotes an advertising network.

The comScore Media Metrix is a division of comScore, Inc., and provides Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe.

comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

Filed Under: Internet Usage

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

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