The .POST domain, the global identifier for logistics, supply chain, and secure delivery services, is opening its virtual auction doors to industry leaders. The event takes place during the Parcel+Post Exhibition and Conference from October 22-24, 2024, in Amsterdam.
This virtual auction is a big chance for businesses to grab premium keywords in their field. From logistics firms to supply chain specialists, this is an opportunity to register exclusive .POST domains that align perfectly with their services and products.
“.POST stands as a beacon of trust in international trade and shipping,” said Lati Matata, Director of the Postal Technology Centre at the Universal Postal Union (UPU). “It’s the only top-level domain backed by a UN agency, ensuring the highest standards for secure, cross-border commerce.”
Supported by the UPU, a specialized agency under the United Nations, .POST represents a seal of credibility. It’s recognized by the Internet Corporation for Assigned Names and Numbers (ICANN) as the global top-level domain for supply chain security. Applicants must meet strict verification standards, enhancing trust and reliability within global trade networks.
Tom Barrett, President of ICANN Registrar EnCirca, shared his excitement about the auction, stating, “This is a landmark moment. By securing these domains, businesses can establish their online presence as trustworthy leaders in the supply chain world. It’s a rare opportunity before eligibility widens in future phases.”
.POST Re-Launch Timeline & FAQs
Who is eligible for the .POST Pioneer Program?
Organizations committed to activating their .POST domain in web browsers by September 15, 2024, are eligible for the Pioneer Program. This can be as simple as forwarding the .POST domain to an existing website. Categories eligible include:
- Postal operators, postal unions, and supply-chain/logistics associations
- Private logistics and supply-chain service providers
- Companies interested in digital verifiable credentials for authorized trading partners
- Brand owners and merchants focused on the prompt, secure delivery of their goods
Who is eligible for the Premium Auctions Period?
The Premium Auction is available to any legal entity within the postal, logistics, and supply chain sectors. The auction consists of two phases:
- The initial phase is exclusive to the UPU community.
- The second phase opens up to all interested parties, both private and public.
Who is eligible for the General Availability Period?
During this period, any legal entity involved in the postal, logistics, or supply chain sectors can register for a .POST domain.
To join the auction, participants must pre-register. For more information, visit https://trust.post.