In a major stride towards revolutionizing the marketing landscape, Jasper, a trailblazer in generative AI tools for businesses, revealed its ambitious expansion plan. The company’s latest product upgrade, unveiled precisely one year following its remarkable Series A funding, promises to redefine the role of AI in marketing by serving as an end-to-end AI copilot for enhanced marketing outcomes.
Going beyond conventional writing assistants, Jasper’s AI copilot is tailored to each company, securely integrating business context, memory, and specialized skills to drive superior results. This game-changing release includes a slew of novel features: advanced analytics and AI insights to enhance content performance, a centralized intelligence hub for secure access to brand, strategy, and audience data, and campaign acceleration tools aimed at streamlining collaboration and review processes.
This announcement follows closely on the heels of the appointment of Jasper’s new CEO, Timothy Young, formerly the President of Dropbox. Young is leading Jasper into its next phase of growth with a strategic emphasis on the enterprise sector, which has quickly become the company’s fastest-growing segment, with the sales team quadrupling total enterprise ARR.
Analytics and Insights: Elevating Performance alongside Efficiency
The key highlight of this release is the integration of analytics and insights into the AI copilot. This empowers users to track the effectiveness of their content in achieving business objectives, receive AI-driven recommendations to optimize underperforming material, and swiftly implement revisions.
“The first phase of AI was all about speed,” noted Jasper’s CEO, Timothy Young. “While efficiency remains crucial, marketers now demand results. By introducing analytics and AI insights to Jasper, we aim to usher in the next era of AI in the enterprise, characterized by both speed and performance.”
Jasper’s analytics will also unearth content performance trends, shedding light on opportunities and guiding future strategies. The fusion of performance reporting, pattern recognition, and accelerated revisions promises to offer a more transparent view of return on investment for high-volume marketing teams.
“Jasper has traditionally been a cost-saving tool,” Young pointed out. “With the addition of performance analytics, it’s now poised to become a revenue generator as well.”
Company Intelligence: Infusing Strategy into Content
Furthermore, Jasper has introduced a central hub for securely housing institutional knowledge within the platform. Building on its capability to train Jasper on brand voice and style guidelines, this feature enables companies to link to data systems or upload positioning and strategy documents. Consequently, content generated through Jasper becomes more informed and strategic.
A 2023 study by Jasper revealed that marketers’ hesitancy to embrace AI is largely rooted in concerns about generic outputs (35%) and inaccuracies (36%). This new feature effectively reduces AI “hallucinations” regarding company information, ensuring that strategy, audience research, competitive positioning, and other pivotal elements remain at the core of all marketing content. Jasper’s innovative “X-ray view” even enables users to pinpoint deviations from style guides or brand voices. Plus, its easy-to-update hub simplifies change management as a company’s information and messaging evolve.
Campaign Acceleration: Streamlining Coordination and Review Cycles
In an effort to tackle the common problem of coordination within enterprise marketing teams, Jasper has embraced an AI-native approach. The platform now incorporates campaign management tools like assignments, comments, and scheduling directly into the content production workflow. In the near future, these tools will provide AI summaries of feedback and one-click automation of revisions, promising even faster review cycles. This approach minimizes the administrative overhead often associated with external project management tools and paves the way for more productive revision processes.
Steve Bendt, Chief Marketing Officer for Morningstar, commended Jasper’s impact on their marketing team: “Jasper has really helped our marketing team scale digital and social content that build on Morningstar’s independent investing research. It’s not just about faster content and more of it, but about higher audience engagement. It’s been a game changer for social media, where Jasper has helped us build quality content that’s driving double-digit growth in content downloads.”
Greater Enterprise Control: Reinforcing Security and Brand Integrity
In addition to its SOC2 compliance and robust enterprise control measures, Jasper has made its API fully available, providing customers the ability to seamlessly incorporate on-brand, personalized messaging into their various platforms.
Jasper has also introduced “Spaces” to its administrative tools, affording administrators greater control over user permissions and users a cleaner, more organized view of their work. By offering both private and public spaces within the copilot, teams can work on content and campaigns independently or collaboratively, depending on their needs.
Availability
Starting in November, the extended functionality will enter a beta phase, accessible to all business-tier Jasper customers, with further enhancements anticipated in Q1 of 2024.
This article was written by AI and edited by Bill Hartzer.
