Credera, alongside Pega partner Areteans, has unveiled the Connected Marketing Platform. The tool promises to shake up customer engagement strategies, giving businesses a competitive edge in an increasingly digital-first worl
At its core, the Connected Marketing Platform is all about supercharging decision-making. Designed to handle real-time data, this platform brings a new level of intelligence to customer engagement by connecting insights, data, and decision-making into a seamless, easy-to-manage system. Businesses using this platform can deliver personalized experiences faster and more efficiently, responding to their customers in real-time with the right messages and offers.
Rob Walker, the general manager of one-to-one customer engagement at Pega, emphasized just how groundbreaking this tool could be for marketers. “This platform is a real game changer,” said Walker. “It extends Pega’s Customer Decision Hub into new areas, like customer acquisition. Businesses have been missing out on using next best action in that space, and this fills the gap.”
One of the biggest challenges organizations face today is turning vast amounts of customer data into something actionable. Despite increased spending on tech and analytics, many companies find themselves spinning their wheels, unable to sync these components into a strategy that drives results. That’s where the Connected Marketing Platform comes in.
This powerhouse solution offers three primary features:
- Advanced Client Data Environment: Driven by OPMG’s Marketing Analytics Platform, this feature brings in data enrichment from Omni, giving businesses a clearer, deeper view of their customers.
- Real-Time Customer Data Platform (CDP): Powered by Tealium, this part of the platform excels in structured data distribution and making event-triggered decisions on the fly.
- One-to-One Decision-Making: At the heart of this system is Pega’s Customer Decision Hub, which generates AI-powered insights to help businesses make the right moves across multiple channels, from mobile to email and beyond.
Walker highlights how this blend of cutting-edge tech helps businesses not just meet customer expectations but exceed them. “The platform ensures companies stay a step ahead, offering personalized experiences that drive both growth and efficiency.”
Credera’s CEO Justin Bell is just as excited about what’s on the horizon. He emphasized that the platform’s use of cloud technology, powered by giants like AWS, GCP, and Azure, combined with real-time AI capabilities, gives businesses an edge in speed and adaptability. “We’re giving our clients the tools to connect content, data, and decision-making in ways that haven’t been done before. This platform will help them stay ahead in a digital world that’s changing fast.”
With big names now backing the Connected Marketing Platform, businesses looking to sharpen their customer engagement strategies should keep a close eye on what’s next. This is the kind of tech that could transform the playing field.
