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Home » AI » Why Big Brands Can’t Get Enough of Storyteq’s AI-Powered Content Magic

Why Big Brands Can’t Get Enough of Storyteq’s AI-Powered Content Magic

Posted on March 14, 2025 Written by Bill Hartzer

Storyteq

Storyteq just pulled off a hat trick. The Inspired Thinking Group’s (ITG) marketing tech powerhouse has been named a Leader in Gartner’s 2025 Magic Quadrant for Content Marketing Platforms—marking its third straight year at the top. That’s a big deal. Gartner, a go-to authority in tech research, only hands out this title to companies that hit the sweet spot between big-picture vision and actual execution. Translation? Storyteq isn’t just promising results—it’s delivering.

Jump To

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  • What Sets Storyteq Apart?
  • Why Brands Are Hooked on Storyteq
  • AI-Powered Marketing That Actually Works
  • What’s Next for Storyteq?

What Sets Storyteq Apart?

This isn’t just another trophy on the shelf. Storyteq also landed Leader status in Gartner’s 2025 Magic Quadrant for Digital Asset Management, making it the only platform to claim the title in both categories.

At its core, Storyteq helps brands create, manage, and optimize marketing content at scale—fast. The platform uses AI to analyze marketing data and generate spot-on content for different customer interactions.

Think of it like having an always-on, hyper-intelligent marketing assistant that makes sure the right content lands in front of the right audience, every time.

Why Brands Are Hooked on Storyteq

The biggest names in business—including Heineken, ASOS, JLR, Comcast, and Haleon—trust Storyteq to keep their marketing fresh and relevant.

Guido Derkx, Storyteq’s Managing Director and Co-founder, puts it this way:

“We give brands the tools to turn content into their competitive advantage. Our AI-driven platform speeds up content creation and helps companies scale without breaking the bank. The automation means smarter, more meaningful customer connections with better results.”

And that’s the secret sauce. In a world drowning in content, quality and precision win. Storyteq makes sure brands don’t just churn out content—they craft the right content.

AI-Powered Marketing That Actually Works

Andrew Swinand, CEO of ITG, doesn’t mince words about why this matters.

“Content is one of the biggest challenges brands face today. It’s not just about producing more—it’s about making content smarter, more personal, and more relevant to every customer’s experience.”

The way ITG sees it, AI isn’t here to replace marketers—it’s here to supercharge them. Storyteq’s tech lets teams focus on strategy while automation handles the heavy lifting.

What’s Next for Storyteq?

Three years at the top is no fluke. With AI-powered automation leading the way, Storyteq is proving that smart marketing isn’t about working harder—it’s about working smarter.

The biggest takeaway? If brands want to stay ahead, AI-driven content marketing isn’t optional—it’s the future.

Filed Under: AI

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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