United Airlines has announced the launch of Kinective Media, a trailblazing media network that leverages travel behavior insights to deliver personalized advertising, content, and experiences to its customers. This innovative platform is set to redefine how brands connect with travelers, offering a unique blend of real-time, targeted marketing opportunities.
Kinective Media stands out as the first media network within the airline industry to use United’s extensive data to create anonymized audience segments. These segments allow marketers to reach travelers through various channels, including United’s widely acclaimed mobile app and inflight entertainment systems.
A New Era of Personalized Travel Advertising
United Airlines is already collaborating with several high-profile brands and agencies, such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, and Dentsu. The network focuses on premium brand relationships across key industries, including retail, luxury goods, financial services, automotive, media, and travel.
Kinective Media is poised for a formal commercial launch at the prestigious Cannes Lions International Festival of Creativity, underscoring its potential to revolutionize advertising in the travel sector.
Enhancing the Travel Experience
Richard Nunn, CEO of MileagePlus, expressed his enthusiasm for the new venture, stating, “We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale. Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that’s highly personalized and relevant, and we’re already seeing impressive results.”
Privacy and Personalization
A crucial aspect of Kinective Media is its commitment to privacy. Advertisers do not have access to personally identifiable information of United customers. Instead, the platform uses insights from U.S. customers aged 18 and over to create aggregated and anonymized audience segments, ensuring privacy while delivering targeted advertising. Customers can opt-out of Kinective Media targeted advertising at any time, maintaining control over their data.
Expanding Reach Through Advanced Digital Channels
Kinective Media partners can maximize their reach through United’s state-of-the-art digital channels, offering unparalleled opportunities to connect with travelers throughout their journey.
United Mobile App: A Hub of Innovation and Engagement
The United mobile app, with over 110 million downloads and nearly 100 million sessions per month, holds the title of the world’s most downloaded airline app. This powerful platform is more than just a tool for booking flights and checking in. It features several industry-first innovations designed to enhance the travel experience and offer unique advertising opportunities:
- Automatic Seat Preference Changes: One of the standout features is the ability for passengers to automatically switch from a middle seat to a window or aisle seat if one becomes available. This feature ensures a more comfortable travel experience and keeps users engaged with the app.
- Live Personalized Flight Notifications: The app provides live updates tailored to individual travelers, including real-time flight notifications and status updates. This level of personalization ensures that users remain connected to the app throughout their journey, providing advertisers with consistent engagement opportunities.
- Additional Features: The app also includes functionalities such as mobile boarding passes, in-app chat support, and the ability to book rental cars and hotels, making it an all-in-one travel companion.
Seatback Entertainment: Captivating Inflight Experiences
United’s inflight entertainment system is a cornerstone of the passenger experience, boasting nearly 100,000 seatback screens across its fleet. This number is set to grow as United expands its fleet and retrofits existing aircraft. The seatback screens offer a wealth of content and features that keep passengers engaged during their flights:
- Extensive Content Library: Passengers can enjoy free access to over 2,800 movies and TV shows, catering to a wide range of tastes and preferences. This extensive library ensures that there is always something to capture the attention of every traveler.
- 3D Moving Map: The new 3D moving map feature provides real-time flight tracking and personalized connecting gate information, helping passengers navigate their journey with ease.
- Digitized Menus: United has digitized its food and drink menus, allowing passengers to browse and order directly from their seatback screens, enhancing the convenience and appeal of the inflight experience.
- High-Definition Touch Screens: The new United signature interiors feature 16-inch HD touch screens in Polaris® business class seats, 13-inch screens in first class, and 10-inch screens in economy, ensuring a high-quality viewing experience for all passengers.
MileagePlus: A Loyalty Program with Unmatched Value
MileagePlus, United’s loyalty program, stands as one of the most valuable airline loyalty programs globally, with nearly 40 million active members and over 100 program partners. The program offers numerous benefits and features that keep members engaged and loyal to the airline:
- Non-Expiring Miles: United has made a significant change to the program by ensuring that miles never expire, providing members with greater flexibility and value.
- PlusPoints Upgrade Benefit: The introduction of PlusPoints offers an industry-leading upgrade benefit for Premier® members, making it easier for frequent travelers to enjoy premium services.
- Mileage Pooling: A recent feature allows members to pool their miles into a shared account, maximizing the options for group trips and making it easier for families and friends to travel together.
United Airlines: Leading the Way in Customer Satisfaction
United Airlines is known for its comprehensive global route network, with U.S. hubs in major cities such as Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco, and Washington, D.C. The airline’s commitment to innovation and customer satisfaction is evident in its continuous efforts to enhance the travel experience. From pioneering digital solutions to providing exceptional inflight services, United remains at the forefront of the airline industry, ensuring that passengers have a seamless and enjoyable journey.
For more information about Kinective Media by United Airlines, visit kinectivemedia.com. To learn more about United Airlines and its initiatives, visit united.com.
