Disney Registers Star Wars Master the Force Domain Name

In the past 24 hours, Disney Enterprises, Inc. registered a few new domain names. I normally monitor the domain names that are registered by major companies on a regular basis. Disney doesn’t register a whole lot of domain names. But, they currently own 15,000 domain names total. In the past 24 hours, though, they registered three new domain names:

farklenation.com
farklenation.net
starwarsmastertheforce.com

What is interesting to me, though, is this new domain name that they registered: StarWarsMasterTheForce.com, which, spelled out, is “Star Wars Master The Force”.

I checked the domain name, and it currently is set up with a 301 Permanent Redirect to DisneyInternational.com:

Sending request:

GET / HTTP/1.1
Host: www.starwarsmastertheforce.com
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10.9; rv:27.0) Gecko/20100101 Firefox/27.0
Referer: http://www.rexswain.com/httpview.html
Connection: close

• Finding host IP address...
• Host IP address = 68.71.220.107
• Finding TCP protocol...
• Binding to local socket...
• Connecting to host...
• Sending request...
• Waiting for response...
Receiving Header:
HTTP/1.1·301·Moved·Permanently
Date:·Thu,·27·Feb·2014·22:09:02·GMT
Server:·Apache
Location:·http://www.disneyinternational.com
Content-Length:·242
Content-Type:·text/html;·charset=iso-8859-1
Connection:·close

End of Header (Length = 218)
• Elapsed time so far: 1 seconds
• Waiting for additional response until connection closes...
Total bytes received = 460
Elapsed time so far: 1 seconds
Content (Length = 242):


< title >301·Moved·Permanently

Moved·Permanently
The·document·has·moved·here.

So, if you are a Star Wars fan, what do you think they are going to do with this domain name? As for those other domain names, FarkleNation.com and FarkleNation.net, I have no clue. What do you think?