Roya.com Introduces Canvas® Score for Local Businesses
Roya.com, a digital marketing SaaS company based in San Diego, has launched Canvas® Score, an AI-driven platform built to help service-based businesses generate referrals, manage online reviews, and measure customer satisfaction. The platform combines automation with reputation management, giving local businesses a way to strengthen visibility and loyalty without adding more manual work to their day.
The idea is straightforward but significant. Reviews have long been treated as the centerpiece of reputation, but Roya argues that true reputation also depends on satisfied customers who bring referrals. Canvas® Score is designed to handle both sides of this equation by automating review collection, generating AI-driven responses, and tracking referral campaigns—all from one system integrated with a company’s CRM.
Why Businesses Should Consider Canvas® Score
Reputation is no longer a side issue—it directly impacts revenue. Customers rely on Google reviews and word of mouth when choosing service providers, and even a small number of negative or unanswered reviews can drive them to competitors. For businesses, the cost of ignoring reputation management is higher than the cost of investing in it. A tool like Canvas® Score ensures that reviews are requested consistently, answered quickly, and presented in a way that builds trust.
Beyond damage control, proactive reputation management can fuel growth. Referrals from satisfied customers are often the most cost-effective form of marketing. Canvas® Score doesn’t just collect reviews—it actively turns happy customers into advocates by automating referral campaigns and tracking their impact. For busy teams that lack time or resources to manage these processes manually, the platform offers a way to scale reputation-building without sacrificing authenticity.
How Canvas® Score Works
Canvas® Score was built with local, service-based businesses in mind—contractors, healthcare providers, law firms, and anyone whose reputation directly impacts new customer acquisition. Once implemented, the system automates review requests by sending personalized messages through SMS or email. This process increases the likelihood of customers leaving feedback on Google and other platforms, helping businesses build credibility faster.
The automation doesn’t stop at collection. The platform can generate context-aware replies to reviews in seconds, saving business owners and staff hours each week. Each reply is tailored to match the tone of the customer’s comment, preventing the generic, templated feel that often turns off readers. This creates a stronger sense of authenticity and can improve engagement with customers after the sale.
Referral Campaign Tracking
One of the standout features is referral campaign management. Businesses can launch referral programs directly inside the platform, complete with real-time tracking. By measuring which customers are referring new business, owners can reward loyalty and identify their strongest advocates. Referral tracking also closes the loop between reputation and revenue, giving business leaders clear data on how customer satisfaction drives growth.
This is especially valuable for service companies that rely heavily on word of mouth. With Canvas® Score, those referrals are no longer left to chance. They are tracked, measured, and optimized as part of the same system that manages reviews and responses.
Integration and Automation
Canvas® Score integrates directly with business CRM systems, making adoption straightforward. Data flows seamlessly into the platform, allowing for automated outreach based on predefined rules. For example, once a service appointment is complete, the system can trigger a review request followed by a referral invitation, all without requiring manual input.
Another feature is the live Review Widget, which automatically updates a business’s website with the latest customer feedback. This public display of reviews creates trust and gives prospective customers evidence that the business is both active and positively rated. For companies competing in crowded local markets, that kind of credibility can make the difference in winning new business.
AI-Powered Reputation Management
Responding to reviews at scale is one of the biggest pain points for business owners. Ignoring reviews creates reputational risk, but responding manually to every single one consumes time that most teams don’t have. Canvas® Score addresses this problem directly. Its AI reputation management system drafts authentic responses aligned with the sentiment of the customer’s message. Positive feedback receives warm acknowledgments, while negative comments are met with professional, empathetic replies designed to rebuild trust.
This ensures every customer feels heard and valued, without requiring businesses to spend hours online. As early users noted, the feature not only improves efficiency but also provides confidence that responses won’t sound robotic or repetitive. For local businesses, this can mean turning a one-time customer into a long-term advocate.
Smart Pricing Options
Canvas® Score is offered through three plans designed to meet different business needs. The entry-level Pulse plan costs $99 per month and includes the core platform, reputation dashboard, one referral campaign, and support for a single Google Business Profile location. It also provides up to 100 AI-powered replies each month and one user license, making it a fit for solo operators or small service providers.
The Surge plan is priced at $299 per month and scales the offering. It includes three referral campaigns, management of three Google Business Profile locations, up to 250 AI-powered replies each month, and three user licenses. It also raises the limit on active contacts to 5,000 and expands outbound messaging with 1,000 SMS and email messages monthly.
For larger organizations, the Enterprise plan offers high-volume capacity and custom pricing. This package supports four or more Google Business Profile locations, unlimited referral campaigns, and a higher volume of AI-generated replies, SMS, and email messaging. It also introduces advanced features such as custom business rule automation, API access, and enterprise-level customizations for businesses that need scale and flexibility.
All three tiers include the Review Embed Widget, referral tracking engine, and lead routing through email and text. Additional add-ons for locations, contacts, and messaging bundles are available to expand capabilities further.
Customer Feedback on Early Use
Initial users of Canvas® Score have highlighted the ease of setup, the personalization of AI responses, and the flexibility of the system’s SMS and email settings. Several noted the Review Widget as a strong differentiator, keeping their websites current with the latest testimonials. The ability to personalize communications while automating repetitive tasks was viewed as a key benefit for small teams with limited marketing resources.
One testimonial summed it up: “The AI Response generator is a feature our team loves. It helps us respond to reviews faster and more frequently. We love that it personalizes each reply based on review feedback and is not at all templated.”
Free Trial and Availability
Canvas® Score is now available nationwide, with Roya offering a 14-day free trial to give local businesses a chance to test its capabilities. The company has plans to extend availability globally in the near future. For businesses looking to improve reputation, manage referrals, and respond to customers with speed and authenticity, the timing may be ideal to try the platform before competitors adopt it first.
Mo Ranji, CEO of Roya.com, explained the larger vision: “Reviews offer only a snapshot; raving customers and referrals are what truly define a business’s reputation. Powered by AI and Automation, Canvas® Score enables businesses to address this multi-faceted challenge continuously and with ease.”
Local businesses live and die by reputation. A strong review profile paired with reliable referrals can mean the difference between steady growth and lost opportunities. Canvas® Score positions itself as a solution that makes these processes seamless and scalable. With pricing options that range from $99 per month to custom enterprise packages, businesses of every size can find an entry point. For small and mid-sized businesses competing against bigger brands, the mix of automation, AI-driven responses, and referral tracking could be the edge they’ve been waiting for.