In a nod to the trailblazers shaping the business landscape, Adweek has unveiled its prestigious Adweek 50 list, featuring none other than Wpromote’s Chief Relationship Officer, Mike Stone. Renowned for his innovative prowess and business acumen, Stone has solidified his status as one of the 50 Indispensable Business Leaders in 2023.
Amidst the tumultuous tides of economic uncertainty and rapid shifts within the marketing industry, Stone steered Wpromote with unwavering resilience. As the Chief Relationship Officer, he not only weathered the storm but propelled the agency to new heights by challenging conventions and fostering innovation across the organization.
Wpromote’s CEO, Michael Mothner, commended Stone’s exceptional ability to navigate through aggressive changes, dubbing him the “Challenger-In-Chief.” According to Mothner, Stone’s knack for transforming obstacles into opportunities has become instrumental for clients and employees alike.
Stone’s role as Chief Relationship Officer is far from conventional, spanning across client services, strategy, marketing, and sales teams. Notably, in the final quarter of 2022, Stone played a pivotal role in securing an investment from ZMC, a private equity firm. This investment fueled Wpromote’s expansion and set the stage for Stone to lead the agency in product development, redefine the pitch story, and reshape Wpromote’s brand positioning.
Sharing his excitement about the recognition on the Adweek 50 list, Stone emphasized the agency’s unconventional approach to media strategy, digital-first marketing, and data strategy and tech. With a focus on challenging norms, Wpromote is paving the way for a new paradigm in modern marketing, challenging everything from compensation structures to performance silos.
As Wpromote garnered industry accolades over the past year, including Adweek Fastest Growing Agencies, Search Engine Land’s Agency of the Year for SEO and PPC, Ad Age Best Places to Work, and the Inc. 5000, Stone remains at the forefront of the agency’s success. The latest feather in Wpromote’s cap is the release of Creative Accelerator, a cutting-edge creative testing solution, within Polaris, the agency’s proprietary tech platform.
For those ready to dive into the unconventional world of modern marketing and discover the secrets behind Wpromote’s success, click here to read more about Mike Stone’s journey and the agency’s trailblazing approach.