Webflow has taken a deliberate step that many marketing teams have wanted for years. Advertising and the website now operate inside the same system.

Duda, a leading website-building platform, has announced a powerful new partnership with ActiveCampaign, a top player in marketing automation and CRM. This integration promises to transform how agencies build and manage client websites, offering seamless access to advanced email marketing and automation tools directly within Duda’s intuitive platform.

In a significant move for the digital marketing world, INDEXR AI has announced the appointment of Duane Forrester as Senior Vice President of Search Product. Forrester, a renowned figure in the search industry, brings over two decades of experience and leadership to his new role, where he will spearhead the development of cutting-edge search technologies.

By Bill Hartzer, February 3, 2020 at 9:25am CST. SEMPO, the Search Engine Marketing Professional Organization, has been absorbed into the Digital Analytics Association. Both associations agreed that there were ultimately going to be more opportunities available for current and would-be SEMPO members by joining the two organizations together. This essentially means that SEMPO, is […]

The search industry, an industry that I’ve been proud to be a part of for the past 20 years, needs a Hall of Fame. The industry as a whole, which includes search engine marketing, PPC, internet marketing, website marketing, search engine marketing, etc. etc., should recognize those who are responsible for making the industry what […]

Let’s take a look back, a throwback of sorts, back to the year 2000, when Pay Per Click was just getting started. This was uncharted waters, where companies were willing to test those uncharted waters of the PPC world. FindWhat was a popular search engine that didn’t offer any organic or “natural” search results. It […]

A Google AdWords bug has cost a company thousands of dollars. Even after Google fixed the situation for the company, Google has not offered the company a refund or even a credit on their account. Lawnstarter.com realized that Google was running their ads in Austin, Texas with someone else’s phone number–even though the company is […]

A lot of companies that you typically wouldn’t expect to offer SEO (search engine optimization) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. A while back Deluxe Corporation bought Orange Soda, and Behr Paint then started offering SEO and SEM services to their Pro […]

If you have a brick and mortar business with a physical street address that you publicize (you typically have customers visit you at your location), then you should be listed in the “local” listings of the major search engines. Yahoo! Local, for example, is one that you should make sure that you’re listed in–and your […]

Update: December 14, 2013: I have received complaints about this SEO tool, as it either is no longer being updated, or the service is unreliable. I personally spoke with the owners of this tool and these issues have been resolved now.

As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. You can no longer use this free online keyword research tool to get the average number of searches per month for keywords. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool.

During a recent comment thread on Facebook by Steve Floyd, the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. During this heated discussion, I think there was only one thing that many tended to agree on: SEOs and SEMs are […]

Many internet marketers are familiar with the SEOQuake plugin for Firefox which helps you find out the demographics of various keywords, and domains. This information is VERY useful if you are working to find websites with high page rank where you can put comments in order to develop strong backlinks for your money sites.

Yahoo! has decided to close the Yahoo! Publisher Network. For those of you who are not familiar with the Yahoo! Publisher Network, it is a contextual advertising network that relies on ads from the Yahoo! Search Marketing program.

There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for search engine pay per click […]

SEMPO, the Search Engine Marketing Professional Organization, has announced the 2008 Board of Director Nominees.

  DoubleClick and IAC Advertising Solutions have launched DART Search’s bid management and conversion tracking features forAsk Sponsored Listings(R) (ASL).

  Is Jason Calacanis now in the search engine marketing automation business? Perhaps not, but an interesting investment by Sequoia Capital, the company that where Jason Calacanis serves as “Entrepreneur in Action”, puts Mr. Calacanis a little closer to being in the SEM automation business.

  Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google’s Pay Per Click (PPC) advertising.

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending […]

EarthLink Business Solutions, a division of EarthLink, Inc. (the web hosting company), is introducing a subscription service where EarthLink Business Solutions “guarantees” the number of clicks or “visitors” to their customers’ business website.

Marketo, a company that provides marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, has integrated their PPC (Pay Per Click) tools with Salesforce and they’re now available on the Salesforce.com AppExchange.

Visual Sciences, formerly known as WebSideStory, has launched “Visual Sciences Bid 2.0”, a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI.