Starting August 22, 2014, Twitter will remove the auto-promote advertising functionality for advertisers. In an email sent out today, Twitter notified their advertisers that the change “will allow advertisers to have more control of their campaigns and to optimize for the best results…”
Starting August 22nd, Twitter advertisers will have to take more control over their campaigns–and optimize their campaigns accordingly. Twitter will no longer be automatically promoting for advertisers, as this functionality is being removed.
h/t to Alan Bleiweiss for the info:
Just got email – @Twitter killing off “auto-promote” ad functionality… pic.twitter.com/ypjK8cagW2
— Alan Bleiweiss (@AlanBleiweiss) August 15, 2014