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Home » Social Media » Microsoft and Facebook Expand Their Alliance

Microsoft and Facebook Expand Their Alliance

Posted By Bill Hartzer on October 24, 2007at 2:31 pm

Microsoft and Facebook have announced that Microsoft will take a $240 million dollar equity stake in Facebook’s next round of financing. They will also expand their existing advertising partnership.

facebook

This new deal will expand the advertising to cover international markets. Under the agreement, Microsoft will be the exclusive 3rd-party advertising platform partner for Facebook.

Microsoft will begin selling advertising for Facebook internationally as well as selling advertising in the United States.

Facebook has been seeing a lot of strong growth both in the United States and in international markets. Fifty nine percent of Facebook’s users are outside the United States.

On August 22, 2006, Microsoft and Facebook announced a United States-only alliance that named Microsoft as the exclusive provider of standard banner ads on Facebook using Microsoft’s digital advertising solutions and the Microsoft(R) adCenter In early 2007, the terms were extended to 2011.

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Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

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