• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Social Media » Los Angeles Times Takes Equity Stake in Mixx, Integrates with LATimes.com

Los Angeles Times Takes Equity Stake in Mixx, Integrates with LATimes.com

Posted on December 5, 2007 Written by Bill Hartzer

mixx.jpg     latimes.jpg

The Los Angeles Times has struck a deal with Mixx.com to take an equity stake in the company and has integrated the Mixx social media tools at Latimes.com.

This new alliance between the Los Angeles Times Media Group and Mixx is an an online content and co-marketing alliance that allows LATimes.com users control their own personal “Mixx” blend of online news, information, photos and videos. The La Times has taken a small equity stake in Mixx. The details of the LA Times’ equity stake were not disclosed.

Mixx.com was launched in October 2007 and was created and designed by a team of industry veterans. The founders have deep Internet, news publishing, and online content expertise and some are former executives from Yahoo!, AOL, USA TODAY, and The Associated Press.

Mixx allows you to discover “personally relevant” media–and interact within networks that you create. Your network can consist of friends, colleagues and people who share your common interests. With this new alliance with the LA Times, if you’re a Latimes.com reader, you now have direct access to Mixx’s networking and personalization tools through integrated functionality on story pages. In addition, cross-promotional traffic will be maximized by optimization of LA Times content for searches from within the Mixx site.

Mixx is also offering LAtimes.com readers tools to help harness and organize internet news, information, and multimedia content. You click through to the Mixx site from Los Angeles Times story pages can submit items directly to Mixx without any requirement for registration. To do this, look at the bottom of articles on the LA Times site they’ve added the Mixx icon to the list of social media icons that you can click to submit to the appropriate social bookmarking site:

mixx-latimes-articles1.jpg

You can quickly search and browse through content from Southern California and throughout the world. Upon registration for a free Mixx account, you can expand your social networking and bookmarking options by creating and participating in public and private groups. You can also network with other Mixx users who share your interests or even people who live near you. You can also join the discussion by commenting about items you find interesting, and by voting for or against news, images and videos that you like or dislike.

On November 24, 2007, an unexpected surge of users began flocking from Digg.com to Mixx.com and this surge continues.

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday. The Los Angeles Times and its media businesses and affiliates — including latimes.com, The Envelope, Times Community Newspapers, Hoy, and California Community News — reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.

The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE:TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting.

Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in an ever more crowded digital media environment. Mixx is a customizable social media website that empowers both users and publishers of mass market content with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. It is built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery.

There’s actually a lot of other sites talking about the LA Times and Mixx, take a look at what they’re saying:

LA Times invests in social site Mixx.com
LA Times invests in Mixx, integrates social news site
LA Times Takes A Stake In Mixx
LA Times Invests in Social News Site Mixx
LA Times and Mixx: Don’t get it
mixx may be pretty, but it’s going down a slippery slope
LA Times Invests In Social News Site Mixx.

Filed Under: Social Media

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (316)
  • Google (260)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·