Convera Builds Vertical Search Apps for Incisive Media

Convera Corporation has signed an agreement with Incisive Media to develop “customized vertical web search applications”. Those of us who are in the Search Engine Marketing industry may recognize Incisive Media as the owner of the Search Engine Strategies conferences.

Incisive Media is a business publisher that publishes many of the world’s leading financial, business and specialty trade publications, as well as conferences, exhibitions and training programs.

Convera provides users with a search experience for a specific domain. Media companies working in partnership with Convera can deploy vertical search as a private-label search engine for their vertical. This provides an opportunity for the publisher to generate revenue from targeted advertising or subscriptions. The search service is hosted by Convera and requires no upfront capital investment from publishers.