• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

Semrush Free Trial

Home » Search Engine Optimization 101: Working Keywords into Your Web Pages

Search Engine Optimization 101: Working Keywords into Your Web Pages

Recently, I posted a review of SEM Rush, a great search engine marketing tool that can help you with your keyword research. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. Let’s review how to work keywords into your web pages.

One of the ways you can improve your web pages to make them more appealing to traffic is to focus on the use of keywords. They need to be in your title tag as well as in your pages so keep that in mind as well. You should also be using them as part of your meta description tag.

The keywords you use on your web pages should be influenced by who your niche market is. They are going to help drive more of that traffic your direction when consumers type them into search engines. You want to make sure you mention those keywords several times on various pages. You also want to use variations of those keywords and keyword phrases. This will prevent your materials from sounding repetitive and robotic.

Make sure you know the keywords you need to incorporate for each web pages before the material is written. If you have a copywriter, they will definitely need that information. They also need to know what the number of times is that you want that keyword or keyword phrase to show up on the page. Ideally, you want a keyword density of at least 3% but no more than 5%.

You want to include those keywords in your headings as well as the body of your web pages. By conducting some research, you will be able to identify which keywords are the best for your particular niche market too.

Recent Posts

  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022
  • 7 Ways to Protect Your Domain Name March 31, 2022
  • Majestic Withdrawing from the Russian Market March 14, 2022
  • Sedo Suspends Parking for Domains Under .RU and .BY March 10, 2022
  • Someone Stole My Domain Name: Here’s What You Do March 7, 2022
  • Stolen Domain Name Patterns.com Returned to Owner March 1, 2022
  • Namecheap Terminating Services to Russian Customers February 28, 2022
  • Getting Started with TikTok Marketing for Your Business with Austin Armstrong February 17, 2022
  • How I Got 100 Million Views On My Google Maps Photos February 15, 2022
  • Is Google Concerned About Being Regulated? February 8, 2022
  • Podcast: Social Media Previews, Domain Name TLD Zone Files, and How Thieves Steal Domain Names January 21, 2022
  • Google Cameos Shutting Down February 17, 2022 January 21, 2022
  • Navah Hopkins Launches Navah Hopkins Consulting January 13, 2022
  • Class Action Lawsuit: Google is Paying Apple to Stay Out of Search Business January 5, 2022
  • SE Ranking Launches SE Ranking Academy December 28, 2021
  • Namecheap Releases 2021’s Most Popular TLDs & Domain Registration Trends December 23, 2021
  • Podcast: Disavow and Disavowing Links December 16, 2021

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (208)
  • Google (234)
  • Internet Marketing (25)
  • Internet Usage (84)
  • Link Building (53)
  • Local Search (39)
  • Marketing (178)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (17)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (160)
  • Search Engines (204)
  • Social Media (190)
  • Tech (7)
  • Web Analytics (16)
  • Webinars (1)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2022 ·