• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Search Engine Marketing » Viacom and Yahoo! Strike Search Marketing Deal

Viacom and Yahoo! Strike Search Marketing Deal

Posted on April 10, 2007 Written by Bill Hartzer

Viacom and Yahoo! have announced a multi-year partnership whereas Yahoo! Search Marketing will serve as the “exclusive provider” of all sponsored search and contextual advertising on all of Viacom’s 33 broadband web sites–which includes MTV.com, VH1.com, Nickelodean.com, ComedyCentral.com, and BET.com. There is an additional potential for an expansion–to more than 140 more Viacom-owned web sites worldwide. The entire project will be powered by “Panama”.

In a press release today, Philippe Dauman, President and Chief Executive Officer of Viacom, said:

“This far reaching partnership brings together world-class content and technology for the benefit of users and advertisers alike. Yahoo! has made impressive strides with its new search marketing system. As a global leader in content for every screen and platform, we couldn’t be more pleased to have them as a partner and we look forward to growing our relationship even more over time.”

Yahoo! currently provides search marketing products and services to hundreds of thousands of advertisers in 22 countries worldwide. Currently available in the U.S., Yahoo!’s new search marketing system is designed to deliver even more relevant sponsored search and contextual ad results to users. By encouraging advertisers to focus on the quality of their sponsored search and contextual advertisements, Yahoo!’s new system creates a more valuable marketplace for users, advertisers and publishers.

Viacom is the number-one online entertainment destination and the 11th most-popular overall destination on the Web. In February 2007, more than 90 million unique viewers flocked to Viacom’s online properties, which include an array of MTVN and BETN Web sites, as well as its other online properties (according to Internal Web Analytics Tracking and duplication from comScore Media Metrix February 2007).

Viacom’s web sites continue to hit new highs in traffic and streaming video. MTV.com delivered a record 84 million streams in January, exceeded that mark in February with 85.1 million streams and again in March set a new record with 93.1 million. MTV.com also delivered a record 25.6 million unique visitors in March. Also in March, Nickelodeon’s online properties had their strongest monthly performance, with Nick.com pulling in almost 19 million unique users and TurboNick posted more than 80 million streams. comedycentral.com had its best month ever for total traffic in March, with 10.7 million unique visitors.

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California.

Viacom is a leading global entertainment content company, with prominent and respected brands. Engaging its audiences through television, motion pictures and digital platforms, Viacom seeks to reach its audiences however they consume content.

Viacom’s leading brands include the multiplatform properties of MTV Networks, including MTV: Music Television, VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as well as digital assets such as MTV.com, comedycentral.com, VSPOT, TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures; DreamWorks; and Famous Music. More information about Viacom and its businesses is available at http://www.viacom.com/.

Filed Under: Search Engine Marketing

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Recent Posts

  • Google Search Engine Class Action Settlement: Google Referrer Header Privacy Litigation June 5, 2023
  • I Asked Twitter for SEO Advice. Here’s What They Said June 1, 2023
  • Web.com Launches AI Domain Name Generator and AI Writer Tools May 31, 2023
  • Artlist Launches AI-Powered Footage Search Engine May 30, 2023
  • Google’s Search Generative Experience According to Google Bard May 22, 2023
  • Is AIO the New SEO? May 10, 2023
  • Google Passkey Support to Replace Built-In Security Key for Google Accounts May 3, 2023
  • WisTL Launches WisTLing App to Explore The Filming Locations of TV Series and Movies April 28, 2023
  • BrandChamp Acquires CrewFire April 12, 2023
  • Facebook Won’t Verify My Identity for Meta Verified April 4, 2023
  • ChatGPT Versus Google Bard: Which is Better? March 22, 2023
  • All Domain Names Need SSL: Parked Domains Are Losing Traffic, Revenue March 17, 2023
  • Google is Finally Sunsetting Google Glass March 16, 2023
  • Microsoft Teams Free Classic Shutting Down April 12, 2023 February 21, 2023
  • GoDaddy Customer Loses Domain Name Due to Auto Renew Fail February 9, 2023
  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022

Hartzer Domains

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • AI (1)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (213)
  • Google (240)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (183)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (165)
  • Search Engines (205)
  • Social Media (194)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·