I’ve been talking recently about press releases how to write a press release and how much they can be beneficial nowadays for promoting your website and your company. I’ve actually included instructions on how to do it all yourself. But, I know that everyone’s time is valuable and some things are best left to “professionals”. Yes, even I outsource things sometimes.
It’s interesting to note that SEO Fox (www.seofox.com) has recently jumped on the bandwagon and added online publicity services, including press release writing and distribution, to their repertoire of search engine optimization and web site design services.
SEO Fox says that their press release writing starts at $450.00, and includes distribution to more than two dozen online wire services including thru a media partner, http://www.prweb.com. They say that their “higher end packages include distribution to print and broadcast news outlets.”
According to SEO Fox, “properly optimized press releases perform a larger function than merely alerting the public of news or announcements about a business. Online press release distribution delivers news directly to search engines, news aggregators, topical news sites, and blogs, which in turn creates valuable links pointing back to the issuer’s website, and generates traffic.”
In recent press releae, they go on to say that “Search engine optimized press releases are to online businesses what flashy lights and big sale signs are to brick and mortar businesses. They pique people’s interest and encourage some extra foot traffic to the shop. Except in the case of online stores, the foot traffic is visitors to the website,” explains Shelby. “All of our clients who have given the online publicity service a try have loved it.”
For more information about SEO Fox and their new online publicity services, including press release writing and distribution, check out the SEO Fox website. I personally haven’t used any of their services and am not recommending them per se, but I found it interesting that they’ve now added press release services. If you’ve dealt with them or would like to comment, then I certainly will welcome your thoughts.