In a bold strategic move, Ruder Finn, a leading communications and marketing consultancy, has announced its acquisition of Flightpath, a renowned digital marketing agency based in New York City. This acquisition, revealed today, marks Ruder Finn’s continuous expansion, particularly in bolstering the agency’s Digital Integration Group and the AI-powered RF Studio53.
Flightpath, with its esteemed Founder & CEO Jon Fox at the helm, will now operate under the leadership of Kathy Bloomgarden, Global CEO of Ruder Finn. The acquisition brings on board a proficient team of 25 creative and digital marketing experts, reinforcing Ruder Finn’s position in the digital marketing landscape.
Contrary to concerns often associated with acquisitions, Ruder Finn assures that there will be no layoffs or redundancies resulting from this merger, underscoring its commitment to a seamless transition and a collaborative future.
Kathy Bloomgarden, CEO of Ruder Finn, highlighted the significance of this acquisition in the evolving landscape of communications and marketing. “As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences,” she stated. “Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients.”
Flightpath’s portfolio boasts an impressive array of clients, including industry giants like Goya Foods and AkzoNobel. The agency specializes in catering to both consumer and B2B audiences, focusing on initiatives aimed at building awareness, generating leads, acquiring new customers, and ensuring purchase continuity.
The scope of Flightpath’s strategic digital marketing services encompasses a wide array of offerings, such as Website Design & Development, Online Advertising, Social Media, Content Marketing, Search Engine Marketing, CRM & Targeted Mail, and Online Video. Their expertise spans across several industries, with a particular stronghold in Healthcare, Petcare, Consumer, CPG, Business, Financial Services, and Non-Profit sectors.
Jon Fox, Founder of Flightpath, expressed enthusiasm about this new chapter. “Flightpath has always been an independent agency, so joining Ruder Finn aligns with our values and is a great fit,” he remarked. “As we think about our next chapter, we are excited to be able to further expand our global work with Ruder Finn, as well as the ways in which we will be able to utilize the resources of a larger agency as we continue to work on innovative new programs with new and noteworthy clients.”
Flightpath stands as a Strategic Digital Marketing agency headquartered in the bustling heart of New York City. Leveraging its unique Digital Strategy process, Flightpath crafts effective frameworks for clients to narrate their stories. Their digital services serve as powerful engines propelling clients’ businesses forward, amplifying awareness, and maximizing lead generation. With a culturally diverse team of 25 top-tier digital specialists, Flightpath collaborates with some of the world’s leading companies, consistently delivering high-quality results.
Established in 1948, Ruder Finn stands as one of the world’s largest independent global communications and creative agencies. With a legacy spanning 75 years, Ruder Finn has continuously redefined PR, shaping communications that propel industry-defining brands, companies, and leaders from the present to the future. The agency operates across five core areas of expertise—Healthcare, Technology, Commerce, Leadership, and Workplace—bolstered by AI-powered creative hub RF Studio53 and tech incubator RF TechLab, providing cutting-edge predictive analytics, breakthrough creative, and customer-focused digital engagement. With offices across three continents, including the U.S., Asia, and Europe, Ruder Finn maintains a global presence, delivering innovative solutions to its diverse clientele. For more information, visit www.ruderfinn.com.