Link Training with Majestic at State of Search 2016

At the State of Search conference held this week, as US Brand Ambassador for Majestic, I had the pleasure of presenting a session on linking, titled “Advanced Link Training”. In this sponsored session, I went through the basics of links, as well as link cleanups and recovering from a Google manual action.

Here’s the overview of my presentation on advanced link training:

– Linking Basics
– Using Majestic for Link Analysis
– Analyzing Your Links
– Google Manual Penalties & Cleaning Up Links
– Advanced Linking Tips

One of the advanced linking tips I shared? Crawl your competitors’ websites and make a list of links that they’re linking out to–then get links from those websites. Once you do, your competitor will be passing out “link juice” to another website, that then links to you.