• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Marketing » Why Your Business Needs an SMS Strategy

Why Your Business Needs an SMS Strategy

Posted on December 16, 2013 Written by Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. It’s one of the most cost effective ways of communicating with millions of mobile users throughout the UK, getting your message across and engaging with each potential customer on a personal level. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

The element of surprise

Sending an SMS is a direct and dynamic way of reaching your target market. The time between dispatch and receipt is negligible, with many carriers averaging speeds of below 10 seconds in all.

A flexible working structure

With SMS marketing you really can have it your way, choose to send a specific message to certain groups on your data base, or go for blanket coverage. It may be a technical matter or a flash promotion, either way your SMS service adjusts to the changing needs of your business in a scalable, uncomplicated manner.

Be strategic

Unlike emails, which can easily be funnelled off into separate folders or classified as spam, people tend to check their texts messages as they arrive. For most mobile users, a message tone is too interesting to ignore, therefore almost all marketing text messages get viewed, if not opened, immediately. However, with folders full of unread messages in our online accounts, we all know the same cannot be said of emails.

Pitch perfect

With a more open platform there may be a tendency to waffle on campaign literature, but this excess content can quickly bore an audience. Although it is tempting to cram as much information as possible into your advertisement, an audience will stop reading if they are become disinterested. However, the 160 character limit on SMS messaging ensures you must get straight to the point, cutting out any extraneous information.

Be ahead of the curve

The trend towards text messaging as opposed to emailing is very prevalent amongst certain sections of the population. A massive number of younger consumers in particular send and receive SMS hourly; emails are fast becoming the technological equivalent of snail mail. Communicating with your audience on their own terms not only establishes you as a modern brand, but ensures you are reaching out to the upcoming generation.

The sky’s the limit

In today’s highly connected world almost every consumer has some kind of mobile device which will receive SMS communications. The market has clear potential and with the popularity of wireless networking driving sales, the only way is up. No one demographic has the monopoly on mobile phones, so vendors have huge opportunities to move in and capitalise on a limitless audience.

Go Green!

Making your company more carbon-neutral not only creates favorable publicity, but saves you money on utilities and consumables in the process. Like many virtual marketing campaigns, SMS is both good for the environment and good for your budget.

Make it work for you

SMS is an advertising channel that can significantly increase conversion and drive customer traffic to your site. You have the opportunity to show your companies quirky creative side, in a couple of succinct lines, whilst also maintaining a highly visible commercial stance in the marketplace.

Filed Under: Marketing

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022
  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (210)
  • Google (236)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (180)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·