A major shift is happening in luxury marketing. North & Warren, a leader in digital marketing for high-end brands, has acquired Interluxe Group, a company known for crafting premium brand experiences. This merger brings together data-driven marketing with high-impact experiential campaigns, creating a powerhouse platform for luxury brands worldwide.
With this deal, North & Warren strengthens its ability to connect top-tier brands with affluent audiences. The partnership blends digital strategy, creative content, and live brand activations—all under one umbrella.
What This Means for Luxury Brands
The combined company will offer a full spectrum of marketing services. Brands looking to grow their reach and customer loyalty will now have access to:
- Targeted Digital Marketing – Data-driven campaigns designed to capture high-net-worth consumers.
- High-End Brand Experiences – Exclusive events, product activations, and custom in-person interactions.
- Creative and Strategy Services – Cutting-edge content, design, and marketing strategy all in one place.
- Commerce Partnerships – Direct collaborations with top luxury retailers.
The focus is clear: helping luxury brands boost conversions, attract the right customers, and strengthen their market position.
Leadership Moves & Company Growth
North & Warren’s co-founders, Nick Van Sicklen and Matt Carroll, will remain at the helm as Co-CEOs. They will also continue as board members, overseeing the expanded company.
Interluxe Group’s Emma Gwyther, who founded the company, will stay on as CEO of Interluxe and take a seat on North & Warren’s board. The company now boasts a team of over 100 employees spread across North America and Europe.
What Leaders Are Saying
Nick Van Sicklen, Co-CEO of North & Warren, sees this as a game-changing opportunity for luxury brands:
“This partnership brings together data-driven marketing with high-end experiential branding. The result? More ways for luxury brands to connect with their ideal customers.”
Emma Gwyther, CEO of Interluxe Group, echoes the excitement:
“Luxury brands are evolving, and they need more than just standard marketing. This deal gives them an all-in-one solution that blends strategy, design, and immersive brand experiences.”
Matt Carroll, Co-CEO of North & Warren, highlights the shared vision:
“From our first meeting, it was clear that we had the same mission—helping luxury brands reach their audience through exceptional content and experiences.”
Backing from Mountaingate Capital
This deal was made possible with funding from Mountaingate Capital, a private equity firm based in Colorado. Their investment paves the way for future growth and expanded services.
What’s Next?
With North & Warren and Interluxe now operating as one, luxury brands can expect more integrated marketing solutions. From high-tech digital campaigns to exclusive VIP events, the expanded company is set to redefine how high-end brands engage with consumers.
For more information, visit www.northandwarren.com or www.interluxegroup.com.
