In a groundbreaking move to redefine digital marketing, Globant (NYSE: GLOB), a trailblazer in innovative technology solutions, has announced the launch of its Adobe Studio. This new venture combines Globant’s extensive expertise in marketing technology with cutting-edge generative AI and cross-industry business acumen, aimed at helping the world’s leading brands elevate their marketing strategies through Adobe Experience Cloud platforms.
With a solid track record of successful Adobe implementations across 33 countries for some of the globe’s most recognizable brands, Globant is poised to deliver unparalleled value at scale with its new Adobe Studio.
“We are complementing our network of marketing services with a new Studio specializing in Adobe Experience Cloud, a leading technology in its industry,” said Diego Tartara, Chief Technology Officer at Globant. “The Adobe Studio will enable us to enhance personalization, automation, and the overall efficiency of marketing and advertising campaigns, thereby strengthening our competitive position in the market.”
Transformative Solutions for Modern Marketing
Globant’s new Adobe Studio offers a suite of advanced solutions designed to optimize marketing efforts:
- Data Management & Audience Insights: Utilizing Adobe Analytics and Adobe Journey Analytics, Globant collects and unifies customer data to create a cohesive customer view with Adobe Real-Time CDP. This approach uses actionable insights to target audience segments and fuel personalized experiences.
- Personalization: Leveraging Adobe Target and Adobe Journey Optimizer, Globant employs A/B testing and recommendation engines to optimize touchpoints and curate personalized content for specific audience segments.
- Content & Assets Management: With Adobe Experience Manager, Globant centralizes content creation, simplifies digital asset storage and retrieval, and streamlines management processes for seamless workflows.
- Marketing Automation: Using Adobe Market Engage, Globant enhances lead scoring and nurturing strategies to optimize marketing efforts and effectively engage high-potential leads.
- E-commerce: By integrating Globant’s technology capabilities and commerce expertise with Adobe Commerce, the company reduces friction in online store operations, streamlines website creation and sales management, and provides critical customer insights to boost sales.
Globant’s newly launched Adobe Studio is set to redefine the landscape of digital marketing with its suite of advanced solutions, designed to optimize marketing efforts and drive exceptional results. Here’s an in-depth look at how these innovative solutions are transforming digital marketing:
Data Management & Audience Insights
Globant leverages the power of Adobe Analytics and Adobe Journey Analytics to collect and unify customer data, creating a comprehensive and cohesive customer view with Adobe Real-Time CDP (Customer Data Platform). This integrated approach enables businesses to gain actionable insights into customer behavior, preferences, and interactions across various touchpoints. By targeting specific audience segments with precision, Globant helps clients deliver highly personalized experiences that resonate with their customers, ultimately driving engagement and loyalty.
Personalization
Personalization is at the heart of effective digital marketing, and Globant’s Adobe Studio excels in this area by utilizing Adobe Target and Adobe Journey Optimizer. Through sophisticated A/B testing and recommendation engines, Globant can identify the most effective touchpoints and curate personalized content tailored to individual audience segments. This ensures that every interaction is relevant and impactful, enhancing customer satisfaction and fostering stronger connections.
Content & Assets Management
Managing content and digital assets efficiently is crucial for any digital marketing strategy. Globant employs Adobe Experience Manager to centralize content creation and streamline the storage and retrieval of digital assets. This platform simplifies management processes, ensuring seamless workflows and reducing the time and effort required to maintain content. By providing a single source of truth for all digital assets, Globant helps businesses maintain consistency and quality across all marketing channels.
Marketing Automation
Automation is key to scaling marketing efforts and driving efficiency. Using Adobe Market Engage, Globant enhances lead scoring and nurturing strategies, allowing businesses to identify and engage high-potential leads effectively. This automation platform optimizes marketing efforts by automating repetitive tasks, enabling marketing teams to focus on more strategic activities. The result is a more efficient marketing process that drives better outcomes and maximizes return on investment.
E-commerce
In the competitive world of e-commerce, reducing friction and optimizing the customer journey are essential. Globant combines its technology capabilities and commerce expertise with Adobe Commerce to streamline online store operations. This integration simplifies website creation and sales management, providing businesses with critical insights into customer behavior and preferences. By leveraging these insights, Globant helps clients boost sales, enhance the shopping experience, and build stronger customer relationships.
Driving Digital Marketing Excellence
Globant’s Adobe Studio is not just about implementing technology; it’s about driving digital marketing excellence. The advanced solutions offered by the studio enable businesses to harness the full potential of their data, deliver personalized experiences, manage content efficiently, automate marketing processes, and optimize e-commerce operations. This comprehensive approach ensures that clients can achieve their marketing goals more effectively and stay ahead of the competition.
By partnering with Globant and utilizing the cutting-edge capabilities of Adobe Experience Cloud, businesses can transform their digital marketing strategies and achieve remarkable results. Globant’s commitment to innovation and excellence makes it the ideal partner for businesses looking to elevate their marketing efforts and drive sustained growth.
A Leap Forward in Digital Marketing
“With the integration of this new Adobe Studio, Globant’s digital marketing offering is now stronger than ever,” said Pablo Monge, VP of Growth and Strategy at Globant. “Our advanced MarTech and AdTech solutions enable businesses to significantly enhance their P&L by driving efficiency, optimizing marketing spend, and maximizing revenue through data-driven and personalized strategies.”
Expanding the Enterprise Network
Globant’s Adobe Studio is part of the company’s expansive Enterprise Network, which includes other specialized studios such as Microsoft Studio, Google Cloud Studio, Salesforce Studio, and Oracle Studio. These studios leverage tailored technology to streamline operations and boost productivity at scale.
To learn more about the Adobe Studio, visit Globant’s Adobe Studio.
