The Business Marketing Association (aka the BMA) has announced a total of 139 winners of its “B2BREAKTHROUGH” 2007 Pro-Comm Awards competition. There were several unique categories, including Blog and Online Mindshare, which reflect the changing business environment. What’s also interesting is that these categories drew a “new crop” of entrants and led to a lot of new winners.
For work produced during 2006, entries were submitted to fifty eight categories of business-to-business communication–they were then judged by a panel of b2b marketing and communications professionals.
“The 32nd year of this program has been, as our theme indicates, a breakthrough event. We attracted a wide range of excellent brands and agencies whose work was as innovative as it was engaging, creating a highly competitive and stimulating recognition event,” said John Favalo, chairman of the BMA. “The breakthrough creative work, coupled with increased participation from new and past entrants as well as sponsors, is another validation of the importance and popularity of the Pro-Comm Awards in the business-to-business marketing community.”
The top winners among the marketers were:
Accenture – Cessna Aircraft Company – National Confectioners Association
Eclipse Aviation – Kronotex USA – Sherwin Williams
Time Warner Cable Business Class – USG
Zebra Technologies
The top agency winners included:
Adcomm Group (Orland Park, IL)
Bader Rutter & Associates (Milwaukee, WI)
Davis Harrison Dion (Chicago, IL),
Eric Mower and Associates (Syracuse, NY)
Fergus/Peters Group (Des Plaines, IA)
HSR Business to Business, Inc. (Cincinnati, OH)
Mobium Creative Group (Chicago, IL)
Slack Barshinger (Chicago, IL)
Sullivan Higdon & Sink (Wichita, KS)
The Best of Pro-Comm and the Best of Category (Corporate/Brand/Integrated, Print, Trade Show/Special Event/Promotion, and Online/Onair) winners will be announced at the BMA Annual Conference, June 13-15, 2007.
Here’s a list of the most notable internet-related winners:
Division 48, Web Site Less than $25,000
Best of Division
Agency: Quinn Fable Advertising, Inc
Client: Microsoft
Entry: Online Resources
Awards of Excellence
Agency: Business OnLine
Client: Bry-Air
Entry: Engineered Solutions for Moisture
Agency: Symmetri Marketing Group
Client: Accurate Perforating Company
Entry: www.accurateperforating.com
Division 49, Website $25,000 – $50,000
Best of Division
Agency: Fergus/Peters Group
Client: Potash Corp
Entry: Potash Corp Enriching Website
Awards of Excellence
Agency: Fergus/Peters Group
Client: Kronotex USA
Entry: True Beauty Never Fades
Agency: Fergus/Peters Group
Client: Nucor Steel
Entry: Sheet Mill Site
Agency: MarketSense
Client: Orginal Smith Printing
Entry: Enjoy The Process
Agency: McKinney/Chicago
Client: Belden Universal
Entry: Belden Corporate Website
Division 50, Website $50,000 or More
Best of Division
Agency: Merlin Edge Inc
Client: Crown Energy Technologies
Entry: We Think, We Build, We Deliver
Awards of Excellence
Agency: Business OnLine
Client: Business OnLine
Entry: Online Product Configurations
Agency: HSR Business to Business, Inc.
Client: Eclipse Aviation
Entry: Corporate Web Site — Eclipseaviation.com
Agency: Nicholson Kovac, Inc.
Client: TAMKO Building Products
Entry: www.Evergrain.com
Division 51, Banner Ads
Best of Division (Tie)
Agency: Eric Mower and Associates
Client: Nucor
Entry: Nucor Banner Campaign
Best of Division (Tie)
Agency: HSR Business to Business, Inc.
Client: Eclipse Aviation
Entry: Rip
Awards of Excellence
Agency: HSR Business to Business, Inc.
Client: Zebra Technologies
Entry: Asset Tracking
Agency: HSR Business to Business, Inc.
Client: Zebra Technologies
Entry: Grow
Agency: HSR Business to Business, Inc.
Client: Zebra Technologies
Entry: RFID
Division 52, Electronic Newsletters
Award of Excellence
Agency: HSR Business to Business, Inc.
Client: HSR Business to Business, Inc.
Entry: HSR e-newsletter
Division 53, Podcast
Award of Excellence
Agency: Slack Barshinger
Client: BMA – Chicago Chapter
Entry: Podcast
Division 54, Search/Blog/Online Mindshare Campaign
Best of Division
Agency: Indium Corporation
Client: Indium Corporation
Entry: We Knew SMT Inside & Out – Wave Soldering
Awards of Excellence
Agency: Faction Media
Client: Johns Manville
Entry: Johns Manville – SpecJm.com Search Engine Mktg Campaign
Agency: Mobium Creative Group
Client: Mobium Creative Group
Entry: Pigs Fly
Division 57, New Product Launch
Awards of Excellence
Agency: er/marketing, LLC
Client: Billy Goat Industries
Entry: The Force Product Launch
Agency: Nicholson Kovac, Inc.
Client: FMC Corporation
Entry: Carbine Insecticide New Product Launch
Agency: PJA Advertising
Client: Novell Software
Entry: Your Linux is Ready
Division 58, Global Campaign
Best of Division
Agency: Adcomm Group
Client: National Confectioners Association
Entry: Oh! Wow! More; Go; Mucho Mas (Much More);
Vamos (Go); Nao Perca (Don’t Miss); OBA (Wow)
Award of Excellence
Agency: Pearson & Company
Client: Hewlett Packard
Entry: HP OpenCall Consolidation Toolkit
The BMA serves the professional and educational development interests of business-to-business marketers and their partner suppliers. Headquartered in Chicago, the BMA supports 22 chapters in major business centers throughout the United States and has membership in Canada and Europe. For more information, visit www.marketing.org
