Viacom and Yahoo! have announced a multi-year partnership whereas Yahoo! Search Marketing will serve as the “exclusive provider” of all sponsored search and contextual advertising on all of Viacom’s 33 broadband web sites–which includes MTV.com, VH1.com, Nickelodean.com, ComedyCentral.com, and BET.com. There is an additional potential for an expansion–to more than 140 more Viacom-owned web sites worldwide. The entire project will be powered by “Panama”. [Read more…]
Search Engine Marketing Helps Boost Your Brand
Success and failure of a particular business depends upon the kind of publicity done. This is true in the case of online and other businesses also. There are different methods that can be used for the promotion of any goods or services, but the key lies in identifying the one method which will be able to put your business to the top without too much of an effort. Advertising on the web is the most widely undertaken promotional methods about any product or service. The news about the existence of your business must reach out to a large number of audiences and only then will you be able to attract customers to do business with you. [Read more…]
Top Ten Pay Per Click Search Engines
PayPerClickSearchEngines.com has published their top ten list of PPC search engines. In other words, a list of what they’re calling the best pay per click search engines. [Read more…]
Search Engine Marketing Traffic Jam
I was doing some blogging over the weekend and came across a blog that was sending one of my blogs (yes, I have quite a few of them) a considerable amount of traffic. Not only was it sending traffic, it is listed as the number one search result for a Yahoo! linkdomain: search of one of my blogs. This, mind you, is quite a pretty big task, as that particular blog has over 170,000 backlinks from other major blog sites. [Read more…]
SendTec Capitalizes on Super Bowl to Promote SEM Services
SendTec, a company that I’m not so familiar with (yet), is capitalizing on the Super Bowl and promoting their Search Engine Marketing services with a press release. In my opinion, this is a great move– which allows them to talk about the companies mentioned during Super Bowl commercials while still promoting their search engine marketing services. This is a fine example of how you can take something “in the news” to promote something online. [Read more…]
Google AdWords Partners with MySpace
According to a report at SEM Clubhouse, Google’s latest search network partner is MySpace. This means that if you are a Google AdWords customer, your ads will now appear on MySpace.com. If you go to the home page of MySpace.com you will see the ads show up. They also reportedly show up on the other pages, as well. [Read more…]