SubmitNet Inc., a company whose headquarters is in Portland, Oregon, and a company that provides customized technology-based platforms for Search Engine Optimization and Search Engine Marketing solutions, is going to offer marketing tools to small and medium-sized businesses through ProStores, which is an eBay company. [Read more…]

     

Google and Salesforce.com have formed what they’re calling a “strategic global alliance”. They’ve partnered to offer a new product called Salesforce Group Edition featuring Google Adwords. This new product combines the power of Salesforce’s on-demand CRM (customer relationship management) applications with the power of the Google AdWords pay per click (PPC) program to integrate sales and marketing. With this new product, Salesforce and Google is attempting to provide everything a company needs to “jump start” its customer growth using a single on-demand service. [Read more…]

Yahoo! has announced that they’re opening up their Search Marketing APIs. They will have dedicated third-party partner services as well as free, open access to Yahoo!’s “Panama” advertising platform technology. Yahoo! expects that opening their Search Marketing APIs will drive further growth and innovation in digital advertising. [Read more…]

If you’ve been in a bubble or on vacation in the Bahamas or Tahiti for the past week, then you probably don’t know who Andrew Speaker is. He’s the recently-married Atlanta, Georgia attorney-turned tuberculosis patient (the man with TB) who thoughtfully decided to get on a plane and travel to Europe for a while even though he had been diagnosed with tuberculosis. In fact, the kind of tuberculosis he has is one that’s not very easily treatable by “normal” drugs. To make a long story short, he knew he had tuberculosis, traveled on several planes throughout Europe, was on the no fly list in the US, decided to fly to Canada and then enter the USA via the Canadian border, is been quarantined by the CDC, and is now currently undergoing treatment. But that’s not why I’ve decided to talk about Andrew Speaker and Power Advocates. [Read more…]

Marketo, a company that provides business to business marketing automation software, is launching Marketo Search Marketing. Marketo Search Marketing comes in two modules, one called “Marketo Pay-Per-Click” and one called “Marketo Landing Pages”. Marketo Pay-Per-Click aims to improve the performance of PPc campaigns. Marketo Landing Pages aims to traffic into leads by letting users create, publish and test landing pages. Microsoft PowerPoint-like interface. [Read more…]

Viacom and Yahoo! have announced a multi-year partnership whereas Yahoo! Search Marketing will serve as the “exclusive provider” of all sponsored search and contextual advertising on all of Viacom’s 33 broadband web sites–which includes MTV.com, VH1.com, Nickelodean.com, ComedyCentral.com, and BET.com. There is an additional potential for an expansion–to more than 140 more Viacom-owned web sites worldwide. The entire project will be powered by “Panama”. [Read more…]