When it comes to the growth of your online business, knowing what strategies aren’t working for you is just as essential as employing those that reap good rewards. You have to weed out the ineffective measures from your overall marketing and business plan. This will save you valuable resources and let you focus on those strategies that are giving your business a good boost. And, how you will go about sorting the good eggs from the bad is the real catch here. [Read more…]
Google to Pay $22.5 Million to Settle FTC Privacy Charges
Google has agreed to pay a $22.5 million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. Google told users of Apple’s Safari web browser that Google would not place tracking cookies or serve targeted ads to those users. That violated an earlier privacy settlement between Google and the FTC. [Read more…]
5 Things to Consider Before Developing Web Videos
Based on figures released in January of 2012, YouTube now reaches 4 billion hits per day. Needless to say, there are a ton of people watching web videos on a daily basis. Furthermore, people now expect to see video content discussing the types of products and services they are looking to purchase. So, if you are a company who is looking to reach your audience online, how do you get started with web video content? [Read more…]
Tools to Streamline Your Video Marketing
We hear a lot nowadays about how video marketing is becoming more and more important, both for traffic generation & SEO as well as for site performance. [Read more…]
Search Engine Technology Patent Portfolio Up for Auction
ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. Denise. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.” [Read more…]
Ginzametrics SEO Software Integrates with SEOmoz Data
Ginzametrics, an enterprise-level SEO management and analytics software tool, is now integrating with SEOmoz’s Site Intelligence Service API. Through the SEOmoz API, Ginzametrics now provides detailed metrics on more than 58 billion pages and over 617 billion links. [Read more…]