The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. [Read more…]

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. [Read more…]

What did residents of Portland, Oregon search for during 2012? Well, Google has released the top 10 keywords (search terms) that people searched for–while they were in Portland, Oregon. Why would we possibly want to know what people in Portland Oregon searched for? Why do we care? Well, I honestly can say that I have no idea. Why, Google, would you pick Portland Oregon of all the cities in America–or even in the world, for that matter? Who knows? [Read more…]

In an interesting turn of events during a shoplifting attempt at a local Walmart Store, a local law enforcement officer in Canton, Texas, recovered the suspected criminal’s smartphone. And the officer used the smartphone owner’s own Facebook account to send him a message: [Read more…]

When it comes to the growth of your online business, knowing what strategies aren’t working for you is just as essential as employing those that reap good rewards. You have to weed out the ineffective measures from your overall marketing and business plan. This will save you valuable resources and let you focus on those strategies that are giving your business a good boost. And, how you will go about sorting the good eggs from the bad is the real catch here. [Read more…]

Google has agreed to pay a $22.5 million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. Google told users of Apple’s Safari web browser that Google would not place tracking cookies or serve targeted ads to those users. That violated an earlier privacy settlement between Google and the FTC. [Read more…]