• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

Home » Marketing » Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Posted on January 22, 2013 Written by Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis.

mobile search engine click share

Additional findings from The Search Agency’s State of Paid Search Report include:

Tablets see record searches; surpass mobile ad spend
The introduction of a number of new tablet models and record sales growth spurred on huge growth in both tablet use and advertiser spend. Tablet click share in Q4 more than doubled YoY and jumped 16 percent from Q3, and smartphones and tablets combined drove 23 percent of total clicks in Q4 2012, an 89 percent increase YoY. The last quarter of 2012 marked the first time in which share of spend on tablets exceeded spend on smartphones (8.5 versus 7.1 percent of total spend).

Google and Yahoo!-Bing Network continue to see growth; Google leads in mobile
Search engine advertising continues to show healthy growth as impressions in Q4 2012 grew 11 percent YoY and total clicks grew 4 percent. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 to $0.59. Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. Bing’s mobile impression share and click share increased, but is still substantially less than Google’s impression and click share overall. Google continued to see more paid clicks coming from mobile devices with 25.9 percent of its total clicks coming from tablets and smartphones in Q4, compared to 12.6 percent for Bing.

Product Listings accounted for more than 14 percent of spend on Google
Product Listing Ads (PLAs) continued their strong growth in Q4 2012, accounting for 14 percent of retailers’ total spend on Google in Q4, a 236 percent increase from the previous quarter. Specifically, retailers spent more than 9 percent of their PLA budget on tablets and smartphones, an 80 percent increase from Q3.

Retail surged on mobile during the holidays, but click volume declined YoY
In the retail sector, mobile click share increased from 14.3 percent in Q4 2011 to 26.1 percent in Q4 2012. Retail volume was the driving factor for Q4 growth in comparison to Q3 2012, with a 20 percent increase in click traffic. However, YoY click volume declined 6 percent.

To uncover key trends for the Q4 2012 State of Paid Search Report, The Search Agency extracted client data from search engine advertising tools. The research sample included advertisers who had 15 consecutive months of data with The Search Agency, and had an established and stable business model from Q4 2011 to Q4 2012. All results are based on U.S. campaigns only.

Filed Under: Marketing

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Recent Posts

  • Unleashing the Power of Quora Ads December 5, 2023
  • Is Santa Real? Here’s What 3 Search Engines and 3 AIs Say December 4, 2023
  • iKala Unleashes AI Magic with 2 Million Influencers in Southeast Asia December 1, 2023
  • Baidu’s A.I. Advertising Platform Boosts Lead Quality and Cuts Costs for European Native Ad Company December 1, 2023
  • Web.com’s AI Wizardry Transforms Website Building for Entrepreneurs November 30, 2023
  • Revolutionizing Marketing: Jasper Unveils AI Partnership Program November 30, 2023
  • Revolutionize Your Social Media Game: Hookle’s AI Image Suggestions Set to Transform Small Business Marketing November 29, 2023
  • Unlocking Internet Secrets: ICANN’s Game-Changing RDRS Service Revealed November 29, 2023
  • Fansearch Launches OnlyFans Search Engine November 28, 2023
  • Actual SEO Media’s Approach to Discovered-Currently Not Indexed in Google Search Console November 28, 2023
  • Yoast’s New AI Writing Assistant Slashes Time Needed to Craft SEO Gold for WordPress Sites November 28, 2023
  • Revolutionizing Black Friday: Logie.ai’s Game-Changing Tools Set to Transform E-Commerce Sales November 22, 2023
  • Revolutionizing Holiday Shopping: Storyblok’s Survey Unveils Shocking Consumer Trends, Exposing Website Trust and AI Skepticism November 21, 2023
  • TicketNetwork’s $825,000 Fine Exposes Dark Secrets of Ticket Prices! Unveils Deceptive Tactics and the Scandal of Search Engine Ads November 21, 2023
  • Temu Strikes Back: Scam Websites Shut Down in Battle Against Fraudsters November 20, 2023
  • Identity Digital Secures Prestigious Spot in Newsweek’s 1000 Excellence Index November 20, 2023
  • Unlock Your Social Media Fortune: Doba Direct App Sparks a Money-Making Revolution for Influencers November 20, 2023
  • Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior November 17, 2023
  • Public Interest Registry Honors Global Changemakers in 5th Annual .ORG Impact Awards November 17, 2023
  • Ally Financial’s Dive into AI Proves Game-Changer for Marketing Team November 16, 2023

Hartzer Domains

Bare-Metal Servers by HostDime

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (21)
  • AI (23)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (16)
  • Domain Names (223)
  • Google (241)
  • Internet Marketing (27)
  • Internet Usage (87)
  • Link Building (53)
  • Local Search (43)
  • Marketing (185)
  • Marketing Foo (30)
  • Pay Per Click (6)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (10)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (50)
  • Search Engine Marketing Firms (21)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (170)
  • Search Engines (210)
  • Social Media (209)
  • Social Media Marketing (1)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·