Rae Hoffman-Dolan, CEO of Sugarrae SEO Consulting, who specializes in internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link building strategies and is an affiliate marketing superhero, will be the featured speaker at the next DFWSEM (Dallas Search Engine Marketing Association) meeting on October 19, 2011 in Dallas. I co-founded the Dallas Search Engine Marketing Association. [Read more…]
Meltwater Acquires IceRocket
The Meltwater Group, an online media intelligence company, has acquired IceRocket, a social search engine that provides real-time search (among other things). Combined together, IceRocket and Meltwater plan to provide public relations, marketing, communications and advertising pros “with the most comprehensive set of tools for monitoring, analyzing and engaging in relevant conversations across social channels.” Details of the acquisition were not disclosed. [Read more…]
Maximizing Conversion Rates through Targeting
Conversion rate optimization is both and art and a science. To grow your percentage of buyers, your business must be proactive to the user segments and varied needs and goals of your website visitors. When your website presents targeted content that speaks to these needs, your website will be much better positioned to drive incremental orders or other actions. [Read more…]
Schema.org Use May Infringe Upon Search Engine Patents
As you probably know by now, Google, Bing, and Yahoo! got together recently and formed Schema.Org, that will help you, as a webmaster, web designer, or search engine marketer, standardize your html code. Standardization is good. However, I have to admit that I became a bit concerned and flustered about the terms of service that have been posted on the Schema.org website. [Read more…]
FTC Seeking Your Guidance on Disclosure in Online Advertising
The FTC is formally asking people just like you and me (the public) for advice and guidance when it comes to disclosure in online advertising. Now is your chance to help the FTC decide the rules. The FTC will seek public comment for 45 days, beginning today and continuing through July 11, 2011. [Read more…]
Keyword Advertising Search Patent Portfolio to be Auctioned
A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. The patent portfolio discloses a content-based method that enhances conventional search. This portfolio will be available at ICAP Ocean Tomo’s upcoming Spring 2011 Live IP Auction March 31st in New York City. [Read more…]