Conversion rate optimization is both and art and a science. To grow your percentage of buyers, your business must be proactive to the user segments and varied needs and goals of your website visitors. When your website presents targeted content that speaks to these needs, your website will be much better positioned to drive incremental orders or other actions. [Read more…]

As you probably know by now, Google, Bing, and Yahoo! got together recently and formed Schema.Org, that will help you, as a webmaster, web designer, or search engine marketer, standardize your html code. Standardization is good. However, I have to admit that I became a bit concerned and flustered about the terms of service that have been posted on the Schema.org website. [Read more…]

The FTC is formally asking people just like you and me (the public) for advice and guidance when it comes to disclosure in online advertising. Now is your chance to help the FTC decide the rules. The FTC will seek public comment for 45 days, beginning today and continuing through July 11, 2011. [Read more…]

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. The patent portfolio discloses a content-based method that enhances conventional search. This portfolio will be available at ICAP Ocean Tomo’s upcoming Spring 2011 Live IP Auction March 31st in New York City. [Read more…]

Do you want to track Santa Claus this year online or by phone? Well, here is your chance. tw telecom voice communications services at NORAD lets you track and monitor Santa Claus’s movements through their annual “NORAD Tracks Santa” program. tw telecom is partnering with the North American Aerospace Defense Command (NORAD) in Colorado Springs, Colorado to help track Santa Claus as he travels the world delivering toys to good boys and girls this Christmas Eve, December 24, 2012. [Read more…]

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. Using a new site called “Siteminis”, you can do just that. [Read more…]