• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Marketing » Keyword Advertising Search Patent Portfolio to be Auctioned

Keyword Advertising Search Patent Portfolio to be Auctioned

Posted on March 18, 2011 Written by Bill Hartzer

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. The patent portfolio discloses a content-based method that enhances conventional search. This portfolio will be available at ICAP Ocean Tomo’s upcoming Spring 2011 Live IP Auction March 31st in New York City.

The collection of patents that will be auctioned off disclose the following:

— A content-based method that enhances conventional keyword based advertising approaches produced by a search query.

— This method displays online advertisements to users based on information provided by both the user and derived from the search engine results.

— The technique not only utilizes the keywords used in the user query, but the content from the search’s website results as well. From these sources, it identifies topics that are associated with matching advertisements and displays them to the user.

— This advanced, content-based process allows for more accurate targeted advertising than conventional methods.

— The technology in this patent lot organizes the search results into an aggregated content page, which can be mined to find topics, subjects, etc. that match against advertisements relating to such topics. By further relying on the search results, rather than just the query keywords, the displayed ads are more closely related to the needs and interests of the user.

— Early on in the user’s search, the user is presented with useful advertisements relevant to their intended search goal, as opposed to being presented ads that were bid on by advertisers and may be irrelevant to the user’s current search needs.

— This system improves the user experience by considering correlated topics such as related or complimentary services or products that are relevant to the current search.

— This technique benefits both customers and advertisers, ultimately increasing ad or site click-through rates and customer satisfaction levels. Moreover, it allows advertisers to more accurately test and measure the performance of advertisements.

— The applications also disclose that the tests to measure and rank ad performance can be modified based on the type of user, the time of day the advertisement is viewed, or the topics related to the search query.

— Advertisers using this method will be able to optimize their ad selection according to real user information and market needs.

It’s not very often that investors have an opportunity such as this to invest in a series of patents related to internet search. This method (the patents) were developed by John Nicholas and Kristin Gross Trust. From what I can tell, Kristin Goss Trust is named on two patents:

System and method of delivering RSS content based advertising
System and method for determining right of access

The second one appears to be pretty interesting, you can read it here:
>> url removed >>

System and method of delivering RSS content based advertising
A system and method is disclosed for presenting relevant advertising to user search queries. The RSS content is processed as part of a search query. The results of the query are further selectively processed to identify concepts/topics therein. The resulting web page topics/concepts can then be mapped to advertisements (or keywords) based on correlating topics/concepts which are in common. Thus the ads can be selected by reference to an underlying content presented in RSS feeds.

Filed Under: Marketing

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022
  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (210)
  • Google (236)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (180)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·